Citation

Brand New Game: An Exploratory Study of How Sports Reporters are Using Social Media to Create a Personal Brand

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

A theory of branding was applied to see if conditions exist for sports reporters to brand themselves separate from their media outlets. A questionnaire was sent to sports reporters (and non-sports reporters) to measure their attitudes related to branding. Results indicated that sports reporters place a high value on branding. Relevant findings include an emphasis on uniqueness to create a personal brand, and the need for media outlets to become more proactive with social media.

Most Common Document Word Stems:

brand (123), sport (119), media (100), report (93), social (69), 2011 (50), outlet (41), new (35), respond (34), twitter (31), use (30), creat (29), p (25), news (23), 2012 (22), person (21), retriev (21), market (21), m (20), respons (20), non (20),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p660979_index.html
Direct Link:
HTML Code:

MLA Citation:

Schultz, Brad. and Sheffer, Mary Lou. "Brand New Game: An Exploratory Study of How Sports Reporters are Using Social Media to Create a Personal Brand" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p660979_index.html>

APA Citation:

Schultz, B. and Sheffer, M. , 2013-08-08 "Brand New Game: An Exploratory Study of How Sports Reporters are Using Social Media to Create a Personal Brand" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p660979_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A theory of branding was applied to see if conditions exist for sports reporters to brand themselves separate from their media outlets. A questionnaire was sent to sports reporters (and non-sports reporters) to measure their attitudes related to branding. Results indicated that sports reporters place a high value on branding. Relevant findings include an emphasis on uniqueness to create a personal brand, and the need for media outlets to become more proactive with social media.


Similar Titles:
Framing News in 140 Characters: How Social Media Editors Frame the News and Interact With Audiences via Twitter


 
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