Citation

The Cosby Show and A Different World: Impact on HBCU Enrollment

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Abstract:

Anecdotes claim that viewing The Cosby Show and A Different World inspires African American youth to attend an HBCU. This study tested that claim through an empirical survey of 265 current HBCU students at seven schools measuring the relationship between racial-cultural needs and traditional needs for attending an HBCU and student reliance on social networks, media content including uses and gratifications associated with viewing The Cosby Show and A Different World when making college choice.
Stepwise regression analyses showed different variables explained the needs of males and females in making college choice. Males were more reliant social networks and films set at HBCU's with strong male leads. Females were more television reliant especially on The Cosby Show and A Different World in deciding to attend an HBCU. Parental encouragement was always most significant for explaining male needs but not those of females. Low religious participation was a significant predictor of female needs for attending an HBCU.

Most Common Document Word Stems:

need (145), black (135), media (87), hbcu (82), social (79), televis (70), attend (60), colleg (55), femal (54), show (54), male (52), student (49), signific (49), differ (48), racial (47), view (47), relianc (46), school (45), educ (43), cosbi (43), cultur (40),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p664790_index.html
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MLA Citation:

Matabane, Paula. and Merritt, Bishetta. "The Cosby Show and A Different World: Impact on HBCU Enrollment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p664790_index.html>

APA Citation:

Matabane, P. and Merritt, B. , 2013-08-08 "The Cosby Show and A Different World: Impact on HBCU Enrollment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p664790_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Anecdotes claim that viewing The Cosby Show and A Different World inspires African American youth to attend an HBCU. This study tested that claim through an empirical survey of 265 current HBCU students at seven schools measuring the relationship between racial-cultural needs and traditional needs for attending an HBCU and student reliance on social networks, media content including uses and gratifications associated with viewing The Cosby Show and A Different World when making college choice.
Stepwise regression analyses showed different variables explained the needs of males and females in making college choice. Males were more reliant social networks and films set at HBCU's with strong male leads. Females were more television reliant especially on The Cosby Show and A Different World in deciding to attend an HBCU. Parental encouragement was always most significant for explaining male needs but not those of females. Low religious participation was a significant predictor of female needs for attending an HBCU.


Similar Titles:
Where Are All the Black Male Students? African Americans' School Achievement, the Social Psychology of Denial, and Arts Education as a Mediating Influence

They Told Me How It Is: Racial Socialization and Parental Education among Black College Students


 
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