Citation

Exploring the Alternative-Mainstream Dialectic: What 'Alternative Media' Means to a Hybrid Audience

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study enriches scholarship on "alternative media" by exploring what the category means to audiences. A survey (n=224) revealed a distinct system of alternative-media values and practices supported by users. They valued alternative content (neglected issues, diverse voices, mobilizing information) above forms (being nonprofit, advertising-free, small-scale). Despite criticizing corporate-commercial media, this hybrid audience used many such outlets and considered some "alternative." I discuss why the alternative-mainstream dialectic remains useful in a converged culture.

Most Common Document Word Stems:

media (255), altern (230), mainstream (84), audienc (77), use (65), peopl (45), respond (38), communic (35), content (34), polit (34), valu (33), news (32), journal (31), percent (30), form (29), outlet (28), cultur (28), survey (27), support (27), atton (27), studi (27),
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p664988_index.html
Direct Link:
HTML Code:

MLA Citation:

Rauch, Jennifer. "Exploring the Alternative-Mainstream Dialectic: What 'Alternative Media' Means to a Hybrid Audience" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p664988_index.html>

APA Citation:

Rauch, J. , 2013-08-08 "Exploring the Alternative-Mainstream Dialectic: What 'Alternative Media' Means to a Hybrid Audience" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p664988_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study enriches scholarship on "alternative media" by exploring what the category means to audiences. A survey (n=224) revealed a distinct system of alternative-media values and practices supported by users. They valued alternative content (neglected issues, diverse voices, mobilizing information) above forms (being nonprofit, advertising-free, small-scale). Despite criticizing corporate-commercial media, this hybrid audience used many such outlets and considered some "alternative." I discuss why the alternative-mainstream dialectic remains useful in a converged culture.


Similar Titles:
The Role of the Media in the Dynamics of World Politics: Is Democratic Development Possible? (Reviewing the main Theoretical Contentions in International Communication Studies through the Prism of Transformations of the Russian Media System)

A Critique of Active Audience Studies: The Audience as Political Participants in Alternative Media

Why do People Trust the News Media? Multilevel Modeling Using World Values Survey Data


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.