Citation

“A Female in a Man’s World”: New Media Discourses around the First Female NFL Referee

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Abstract:

In August, 2012 the National Football League (NFL) announced: a female referee would be officiating for the first time in the league’s history. Shannon Eastin took the field as a replacement referee, as she gained this opportunity amidst a labor dispute between the NFL and the referees union. This paper examines new media discourse surrounding Eastin’s debut in the NFL as a pioneer woman. Conducting the analysis from a feminist perspective, I found that the media, bloggers and fans celebrated Eastin’s accomplishment and hailed the moment as an important milestone for women in sports. Sexist and paternalistic comments remained concealed on the message boards. Present in the discourse, but barely visible were critical analyses on the institutional issues that prevent women from breaking the barrier of male hegemony. I recommend that feminist scholars continue to engage with the ways in which gendered power relations manifest in the online environment, particularly in the sphere of sports, which despite the growing participation of women remains a male domain in the U.S. society.

Most Common Document Word Stems:

eastin (124), women (109), sport (106), fan (100), media (84), 2012 (80), nfl (77), femal (69), offici (55), comment (55), gender (53), refere (50), footbal (47), shannon (43), male (36), one (35), first (35), articl (34), men (31), game (31), retriev (30),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p665522_index.html
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MLA Citation:

Antunovic, Dunja. "“A Female in a Man’s World”: New Media Discourses around the First Female NFL Referee" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p665522_index.html>

APA Citation:

Antunovic, D. , 2013-08-08 "“A Female in a Man’s World”: New Media Discourses around the First Female NFL Referee" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p665522_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In August, 2012 the National Football League (NFL) announced: a female referee would be officiating for the first time in the league’s history. Shannon Eastin took the field as a replacement referee, as she gained this opportunity amidst a labor dispute between the NFL and the referees union. This paper examines new media discourse surrounding Eastin’s debut in the NFL as a pioneer woman. Conducting the analysis from a feminist perspective, I found that the media, bloggers and fans celebrated Eastin’s accomplishment and hailed the moment as an important milestone for women in sports. Sexist and paternalistic comments remained concealed on the message boards. Present in the discourse, but barely visible were critical analyses on the institutional issues that prevent women from breaking the barrier of male hegemony. I recommend that feminist scholars continue to engage with the ways in which gendered power relations manifest in the online environment, particularly in the sphere of sports, which despite the growing participation of women remains a male domain in the U.S. society.


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