Citation

Diffuse Competition and the Decline in Newspaper Advertising

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The paper introduces a concept called diffuse competition and relates measures of this phenomenon fo the decline in newspapers share of all advertising. Although it has been suggested that competition is responsible for this decline,this paper provides the first actual measurement such competition. Time series regression shows a statistically significant negative relationship between the degree of diffuse competition and newspapers share of advertising. The paper also uses curvilinear regression to assess the impact of diffuse competition on newspaper classified advertising. It is suggested that in the current media environment diffuse competition may have more explanatory power than pairwise competitiion.

Most Common Document Word Stems:

competit (95), newspap (74), advertis (67), diffus (61), classifi (37), declin (31), competitor (31), data (28), figur (26), industri (23), measur (22), media (21), show (20), overlap (20), popul (20), internet (20), nich (19), paper (18), year (18), proport (18), share (18),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p668751_index.html
Direct Link:
HTML Code:

MLA Citation:

Dimmick, John. "Diffuse Competition and the Decline in Newspaper Advertising" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p668751_index.html>

APA Citation:

Dimmick, J. , 2013-08-08 "Diffuse Competition and the Decline in Newspaper Advertising" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p668751_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The paper introduces a concept called diffuse competition and relates measures of this phenomenon fo the decline in newspapers share of all advertising. Although it has been suggested that competition is responsible for this decline,this paper provides the first actual measurement such competition. Time series regression shows a statistically significant negative relationship between the degree of diffuse competition and newspapers share of advertising. The paper also uses curvilinear regression to assess the impact of diffuse competition on newspaper classified advertising. It is suggested that in the current media environment diffuse competition may have more explanatory power than pairwise competitiion.


Similar Titles:
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Media Competition for Time and Gratification in a Multimedia Environment: An Analysis of the Audience’s Gratification Niche among Mobile Media, Personal Computer, and Television


 
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