Citation

Team teaching creative applications for advertising and public relations

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Abstract:

Advertising and public relations are complex and creative industries and it is ever more challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications where technology is involved. Team teaching is one approach to provide multiple experts in the classroom. This paper describes how two experimental undergraduate team taught courses, Design for Advertising and Public Relations and Multimedia Commercial Production for Advertising and Public Relations, were developed and delivered within the context of student-centered learning. Student surveys focusing on team teaching efforts are the method for evaluating the approach. Literature review of team teaching and hands-on instruction of creative production provides a framework for course designs. The study is important as advertising, public relations and communication disciplines are converging and specialties from multiple practices have become increasingly necessary for teaching and preparing students for jobs in these industries. It adds to the literature about team teaching and provides recommendations for creating an effective team teaching course.

Most Common Document Word Stems:

teach (133), team (106), cours (98), student (93), advertis (71), relat (64), instructor (60), public (52), two (49), creativ (49), differ (44), learn (41), design (33), professor (31), one (29), taught (27), communic (27), applic (27), teacher (25), class (24), al (22),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p668883_index.html
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MLA Citation:

Morris, Pamela. "Team teaching creative applications for advertising and public relations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p668883_index.html>

APA Citation:

Morris, P. , 2013-08-08 "Team teaching creative applications for advertising and public relations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p668883_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Advertising and public relations are complex and creative industries and it is ever more challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications where technology is involved. Team teaching is one approach to provide multiple experts in the classroom. This paper describes how two experimental undergraduate team taught courses, Design for Advertising and Public Relations and Multimedia Commercial Production for Advertising and Public Relations, were developed and delivered within the context of student-centered learning. Student surveys focusing on team teaching efforts are the method for evaluating the approach. Literature review of team teaching and hands-on instruction of creative production provides a framework for course designs. The study is important as advertising, public relations and communication disciplines are converging and specialties from multiple practices have become increasingly necessary for teaching and preparing students for jobs in these industries. It adds to the literature about team teaching and provides recommendations for creating an effective team teaching course.


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