Citation

Conditional Effects of Digital Media on the Knowledge Gap in the 2010 U.S. Senate Election

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Abstract:

This study analyzed the conditional effects of digital media on political knowledge using a mail survey of a random sample of registered voters in a 2010 U.S. Senate election campaign. The goal was to determine whether six different digital media activities related to campaign news significantly affected voter learning, and whether interactions of digital news use and education privileged knowledge acquisition based on socioeconomic status. Analysis found that after robust controls, news media website use produced a significant positive association with political knowledge in regression estimation, and that education had a conditional diminishing effect on knowledge as news media website use increased. However, other digital news activities, including use of social networking sites, online expression, and blogs, did not produced any significant effects on knowledge. These results indicate that in a Congressional campaign context, digital news holds the potential for producing a more egalitarian distribution of political knowledge, while more socially focused digital media activities tend not to inform voters about candidates and key issues. The implications of these findings and avenues for further research investigating digital media and societal inequalities in a political engagement context are discussed.

Most Common Document Word Stems:

news (142), media (137), knowledg (137), use (133), campaign (101), digit (100), polit (70), elect (66), measur (52), websit (50), effect (49), studi (48), gap (45), educ (43), relat (37), social (36), research (35), inform (35), voter (32), variabl (31), signific (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p669344_index.html
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MLA Citation:

Martin, Jason. "Conditional Effects of Digital Media on the Knowledge Gap in the 2010 U.S. Senate Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669344_index.html>

APA Citation:

Martin, J. , 2013-08-08 "Conditional Effects of Digital Media on the Knowledge Gap in the 2010 U.S. Senate Election" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669344_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study analyzed the conditional effects of digital media on political knowledge using a mail survey of a random sample of registered voters in a 2010 U.S. Senate election campaign. The goal was to determine whether six different digital media activities related to campaign news significantly affected voter learning, and whether interactions of digital news use and education privileged knowledge acquisition based on socioeconomic status. Analysis found that after robust controls, news media website use produced a significant positive association with political knowledge in regression estimation, and that education had a conditional diminishing effect on knowledge as news media website use increased. However, other digital news activities, including use of social networking sites, online expression, and blogs, did not produced any significant effects on knowledge. These results indicate that in a Congressional campaign context, digital news holds the potential for producing a more egalitarian distribution of political knowledge, while more socially focused digital media activities tend not to inform voters about candidates and key issues. The implications of these findings and avenues for further research investigating digital media and societal inequalities in a political engagement context are discussed.


Similar Titles:
The Effects of Digital Media on Political Knowledge and Participation in Election Campaigns: Evidence From Panel Data

Issue Information and Technological Choice in a Senate Election Campaign: News, Social Media, Candidate Communications, and Voter Learning

New Media and Political Communication; The Differences Between Websites and Social Media Networks as Tools in 2012 U.S. Senate Campaigns


 
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