Citation

Connecting Advertising Students with High School Students: A Case Study in Community-Based Learning

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Advertising students at a large, urban, public, research university were given an opportunity to participate in a unique community-based learning course in which the university students travelled weekly to two local inner-city public high schools to teach advertising. For high school students, the goals of the program were to inspire them to graduate, apply to college, and to consider a career in advertising. For college students, the goals were to develop teaching skills and leadership skills, strengthen and develop advertising skills, and to learn about the challenges facing urban education. The program was funded by a grant from two professional associations: The local Ad Club and the State Association of Broadcasters. For these partners, the goal was to develop a pipeline of young, ethnically diverse local talent to help improve diversity in the advertising industry and to encourage bright young urban students to achieve their potential. Results of a study conducted at the conclusion of the semester-long program indicate that community-based learning is an extremely valuable and rewarding learning experience for both college students and high school students. If urban universities want to build positive connections with the neighborhoods that surround them, they must re-evaluate incentives and rewards to encourage more faculty to develop community-based learning courses.

Most Common Document Word Stems:

student (121), school (105), univers (76), high (75), learn (56), communiti (50), colleg (41), templ (40), advertis (32), base (30), cours (29), work (29), develop (28), workshop (24), faculti (23), semest (20), one (19), research (19), community-bas (19), present (17), engag (16),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669424_index.html
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MLA Citation:

Saewitz, Dana. "Connecting Advertising Students with High School Students: A Case Study in Community-Based Learning" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669424_index.html>

APA Citation:

Saewitz, D. , 2013-08-08 "Connecting Advertising Students with High School Students: A Case Study in Community-Based Learning" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669424_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Advertising students at a large, urban, public, research university were given an opportunity to participate in a unique community-based learning course in which the university students travelled weekly to two local inner-city public high schools to teach advertising. For high school students, the goals of the program were to inspire them to graduate, apply to college, and to consider a career in advertising. For college students, the goals were to develop teaching skills and leadership skills, strengthen and develop advertising skills, and to learn about the challenges facing urban education. The program was funded by a grant from two professional associations: The local Ad Club and the State Association of Broadcasters. For these partners, the goal was to develop a pipeline of young, ethnically diverse local talent to help improve diversity in the advertising industry and to encourage bright young urban students to achieve their potential. Results of a study conducted at the conclusion of the semester-long program indicate that community-based learning is an extremely valuable and rewarding learning experience for both college students and high school students. If urban universities want to build positive connections with the neighborhoods that surround them, they must re-evaluate incentives and rewards to encourage more faculty to develop community-based learning courses.


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