Citation

Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study applied cultivation theory to examine the effects of reality TV on materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated media effects not only were mediated by individual differences in demographics and personalities but also were determined by the viewing experiences.

Most Common Document Word Stems:

realiti (174), tv (135), materi (118), televis (80), view (80), associ (68), effect (68), social (65), comparison (62), cultiv (54), viewer (53), show (53), enjoy (50), studi (49), media (49), consequ (45), research (45), program (40), life (40), m (36), behavior (33),
Convention
All Academic Convention is the premier solution for your association's abstract management solutions needs.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669545_index.html
Direct Link:
HTML Code:

MLA Citation:

Lee, Shu-Yueh., Chen, Yen-Shen. and Harmon, Mark. "Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p669545_index.html>

APA Citation:

Lee, S. , Chen, Y. and Harmon, M. , 2013-08-08 "Reality TV, Materialism, and Associated Consequences: An Exploration of the Influences of Enjoyment and Social Comparison on Reality TV’s Cultivation Effects" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p669545_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study applied cultivation theory to examine the effects of reality TV on materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated media effects not only were mediated by individual differences in demographics and personalities but also were determined by the viewing experiences.


Similar Titles:
Are You Not Entertained? Examining the Effect of Confederate Valence and Social Media Sentiment on Viewers’ Comedy Enjoyment and Bandwagon Perception

Studying Communitainment: Mapping a Research Agenda for the Social Media Entertainment Industry

Another Super Bowl Study: An Exploratory Research on the Impacts of Ad Effectiveness Factors on Consumer Engagement on Social Media


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.