Citation

What Are They Really Selling? A Content Analysis of Advertisements During Religious Television Programming

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study quantitatively analyzed the content of television commercials aired during religious programs to determine the categories of products being promoted and the primary method used by advertisers to appeal to highly religious consumers. Medical and life related products are the largest category. Fear-related appeals occurred in the advertisements at the high rate of 81%. The results suggested that marketers attempt to appeal to Christian fundamentalist viewers with fears, anxieties and doubts.

Most Common Document Word Stems:

religi (90), advertis (88), fear (66), fundamentalist (53), appeal (48), christian (43), sell (42), death (38), product (34), program (33), 2010 (33), realli (33), research (31), religion (31), fundament (30), belief (27), audienc (26), j (24), journal (24), life (21), categori (21),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669638_index.html
Direct Link:
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MLA Citation:

Gray, Stephen., Inglish, Alexandra., Sodhi, Tejinder Singh. and Lee, Tien-Tsung. "What Are They Really Selling? A Content Analysis of Advertisements During Religious Television Programming" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669638_index.html>

APA Citation:

Gray, S. , Inglish, A. , Sodhi, T. and Lee, T. , 2013-08-08 "What Are They Really Selling? A Content Analysis of Advertisements During Religious Television Programming" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669638_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study quantitatively analyzed the content of television commercials aired during religious programs to determine the categories of products being promoted and the primary method used by advertisers to appeal to highly religious consumers. Medical and life related products are the largest category. Fear-related appeals occurred in the advertisements at the high rate of 81%. The results suggested that marketers attempt to appeal to Christian fundamentalist viewers with fears, anxieties and doubts.


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