Citation

The dialogic potential of social media: Assessing the ethical reasoning of companies' public relations on Facebook and Twitter

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Abstract:

Drawing from Excellence Theory and using the TARES test, this study explores Fortune 500 companies’ ethical communication practices with the general public via social media. Results from a 'constructed week' content analyses data set indicate that overall, companies use social media to achieve symmetrical communication. Twitter elicits the most efficient interaction to achieve these goals. Finally, while Facebook spurs more authentic and equitable content, Twitter facilitates more truthful and socially responsible content.

Most Common Document Word Stems:

0 (255), compani (129), social (95), public (73), twitter (69), facebook (66), media (66), communic (57), use (56), relat (54), ethic (50), page (42), 2 (39), 1.00 (39), studi (38), m (37), respons (34), dialog (34), inform (32), 1 (32), site (28),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669693_index.html
Direct Link:
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MLA Citation:

Lee, Angela., Gil de Zuniga, Homero., Johnson, Tom. and Coleman, Renita. "The dialogic potential of social media: Assessing the ethical reasoning of companies' public relations on Facebook and Twitter" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669693_index.html>

APA Citation:

Lee, A. , Gil de Zuniga, H. , Johnson, T. and Coleman, R. , 2013-08-08 "The dialogic potential of social media: Assessing the ethical reasoning of companies' public relations on Facebook and Twitter" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669693_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Drawing from Excellence Theory and using the TARES test, this study explores Fortune 500 companies’ ethical communication practices with the general public via social media. Results from a 'constructed week' content analyses data set indicate that overall, companies use social media to achieve symmetrical communication. Twitter elicits the most efficient interaction to achieve these goals. Finally, while Facebook spurs more authentic and equitable content, Twitter facilitates more truthful and socially responsible content.


Similar Titles:
Social Media and Presidential Campaign: A Content Analysis of 2012 Presidential Candidates’ Use of Facebook Public Pages

Social Media: New Technology Strengthening Democratic Communication? A Comparative Study of Facebook and Twitter Usage in 28 European Countries During the 2014 European Parliamentary Election Campaign

The Current Trends in Social Media Use: Analysis of Facebook Fan Pages of Fortune 500 Companies


 
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