Citation

The 1929 Torches of Freedom Campaign: Walking “into obscurity” or “publicity stunt of genuine historic significance”?

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Abstract:

This paper examines how newspapers responded to Edward Bernays’ Torches of Freedom campaign, which included carefully selected cigarette-smoking women marching in the 1929 New York City Easter Parade with the purported goal of encouraging women to smoke in public. The evidence indicates that Bernays was not particularly successful in getting significant newspaper support and that coverage of the parade event was never as extensive or persuasive as some historians have long suggested.

Most Common Document Word Stems:

bernay (85), women (80), parad (78), smoke (73), new (71), 1929 (62), york (59), public (49), 1 (45), april (44), cigarett (37), stori (35), newspap (35), articl (34), freedom (33), torch (31), smoker (30), report (30), easter (30), event (29), mention (29),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669726_index.html
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MLA Citation:

Murphree, Vanessa. "The 1929 Torches of Freedom Campaign: Walking “into obscurity” or “publicity stunt of genuine historic significance”?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669726_index.html>

APA Citation:

Murphree, V. , 2013-08-08 "The 1929 Torches of Freedom Campaign: Walking “into obscurity” or “publicity stunt of genuine historic significance”?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669726_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines how newspapers responded to Edward Bernays’ Torches of Freedom campaign, which included carefully selected cigarette-smoking women marching in the 1929 New York City Easter Parade with the purported goal of encouraging women to smoke in public. The evidence indicates that Bernays was not particularly successful in getting significant newspaper support and that coverage of the parade event was never as extensive or persuasive as some historians have long suggested.


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