Citation

Visual Context of Message Content: A Re-evaluation of Component Separation in the Elaboration Likelihood Model

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Abstract:

Visually rich persuasive messages have a pervasive presence in our society, creating an impetus for increased theoretical research to understand the role of visuals in information processing. The Elaboration Likelihood Model, which highlights critical stages for the decision to elaborate via two different processing routes, provides a theoretical framework that should be adapted to include the prevalent and influential role of visual context, visual deign, and visual processing in the evaluation of persuasive messages.

Most Common Document Word Stems:

visual (207), messag (135), process (114), petti (76), context (73), inform (73), persuas (58), content (57), communic (54), research (45), cacioppo (43), design (43), elabor (42), et (41), al (41), elm (41), j (41), rout (40), attitud (36), individu (33), 1986 (33),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669735_index.html
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MLA Citation:

Lazard, Allison., Atkinson, Lucy. and Mackert, Michael. "Visual Context of Message Content: A Re-evaluation of Component Separation in the Elaboration Likelihood Model" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p669735_index.html>

APA Citation:

Lazard, A. , Atkinson, L. and Mackert, M. , 2013-08-08 "Visual Context of Message Content: A Re-evaluation of Component Separation in the Elaboration Likelihood Model" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <TEXT/PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p669735_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Visually rich persuasive messages have a pervasive presence in our society, creating an impetus for increased theoretical research to understand the role of visuals in information processing. The Elaboration Likelihood Model, which highlights critical stages for the decision to elaborate via two different processing routes, provides a theoretical framework that should be adapted to include the prevalent and influential role of visual context, visual deign, and visual processing in the evaluation of persuasive messages.


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Message Impact Theory: Testing a Process-Oriented Framework for Communication Evaluation and Research


 
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