Citation

Uses of Microblogging during Chinese Food Safety Crises

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Abstract:

The affordance of microblogging service has made it an ideal tool in communicating risk and crisis. However, due to the novelty of social media, the scholarship on social media and risk communication is still nascent. Under the guidance of uses and gratifications theory, this study attempts to bring some insights by investigating food safety communication on microblogging service in China. A content analysis on 6,187 pieces of microblog posts on 12 recent food-safety incidents was conducted. The results reveal that compared to other types of microbloggers, the lay public tends to express more opinions or comments on food-safety incidents, rather than to simply report incidents or provide scientific research information. Besides, the lay public exhibits less proficiency in employing multimedia but more negative emotions in their microblog posting. In addition, three major themes of posts have been identified; these include 1) a channel to disseminate information, 2) an outlet to vent, and 3) a venue for surveillance. The results of this study have shown signs of a button-up pattern initiated by the Chinese microblog users. As a promise of employing social media in environmental health communication is highly expected, caution needs to be paid at the current stage.

Most Common Document Word Stems:

microblog (86), food (67), incid (66), post (59), media (56), communic (54), safeti (48), risk (48), public (45), inform (40), 1 (37), social (36), 2 (36), use (35), e (34), 0 (31), 3 (28), type (27), o (27), opinion (25), report (23),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669765_index.html
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MLA Citation:

Mou, Yi. "Uses of Microblogging during Chinese Food Safety Crises" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669765_index.html>

APA Citation:

Mou, Y. , 2013-08-08 "Uses of Microblogging during Chinese Food Safety Crises" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669765_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The affordance of microblogging service has made it an ideal tool in communicating risk and crisis. However, due to the novelty of social media, the scholarship on social media and risk communication is still nascent. Under the guidance of uses and gratifications theory, this study attempts to bring some insights by investigating food safety communication on microblogging service in China. A content analysis on 6,187 pieces of microblog posts on 12 recent food-safety incidents was conducted. The results reveal that compared to other types of microbloggers, the lay public tends to express more opinions or comments on food-safety incidents, rather than to simply report incidents or provide scientific research information. Besides, the lay public exhibits less proficiency in employing multimedia but more negative emotions in their microblog posting. In addition, three major themes of posts have been identified; these include 1) a channel to disseminate information, 2) an outlet to vent, and 3) a venue for surveillance. The results of this study have shown signs of a button-up pattern initiated by the Chinese microblog users. As a promise of employing social media in environmental health communication is highly expected, caution needs to be paid at the current stage.


Similar Titles:
Social Media and Food Safety Crises: The Potential Risks of Unconfirmed Messages

Credibility perception within social media frames: How Wechat mediates sources’ effect on responses to food-safety information

Communicating Food Safety via the Social Media


 
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