Citation

Risky Business? How Risk vs. Benefit Frames Influence Consumer Attitudes toward Nanotechnology Applications

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Abstract:

How the news media frame scientific issues influences public opinion towards emergent technologies. Research shows that news media in the U.S. portray nanotechnology favorably. Moreover, people who follow the news are more likely to be receptive to nanotechnology applications. However, not much is known about how receptiveness varies across consumer products. In this study, we use a survey experiment embedded in an original, nationally representative U.S. survey to examine consumer attitudes towards products with nanotechnology. We find that people exposed to the risk frame are significantly less willing to purchase products with nanotechnology than are people exposed to the benefits frame. We also find significant effects for age, income, gender, presence of children in the home, ideology, social trust, and environmental concern. Finally, we find that people who use social media for news and information are significantly more willing to purchase products with nanotechnology. Additional findings and implications are discussed.

Most Common Document Word Stems:

nanotechnolog (122), frame (85), media (62), peopl (62), news (54), risk (47), product (45), use (41), like (40), signific (37), individu (35), purchas (35), effect (32), variabl (31), trust (29), applic (28), children (27), also (26), influenc (25), concern (24), riski (24),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669782_index.html
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MLA Citation:

Copeland, Lauren. and Hasell, Ariel. "Risky Business? How Risk vs. Benefit Frames Influence Consumer Attitudes toward Nanotechnology Applications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669782_index.html>

APA Citation:

Copeland, L. and Hasell, A. , 2013-08-08 "Risky Business? How Risk vs. Benefit Frames Influence Consumer Attitudes toward Nanotechnology Applications" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669782_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: How the news media frame scientific issues influences public opinion towards emergent technologies. Research shows that news media in the U.S. portray nanotechnology favorably. Moreover, people who follow the news are more likely to be receptive to nanotechnology applications. However, not much is known about how receptiveness varies across consumer products. In this study, we use a survey experiment embedded in an original, nationally representative U.S. survey to examine consumer attitudes towards products with nanotechnology. We find that people exposed to the risk frame are significantly less willing to purchase products with nanotechnology than are people exposed to the benefits frame. We also find significant effects for age, income, gender, presence of children in the home, ideology, social trust, and environmental concern. Finally, we find that people who use social media for news and information are significantly more willing to purchase products with nanotechnology. Additional findings and implications are discussed.


Similar Titles:
Risky Business? How Risk vs. Benefit Frames Influence Consumer Attitudes toward Nanotechnology Applications

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