Citation

The Cognitive Effects of Online Advertisement on Online News Perception: Readers’ Causal Attribution of Responsibility for Sexual Assault

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Despite a fast-growing number of online advertisements on every corner of news web pages, little research has been done to how cognitive interferences aroused by online advertisements may influence readers’ perception of news stories. This study explored the effects of sexually suggestive presentation in online advertisement on readers’ perception of sexual violence coverage. Results showed that participants who were exposed to sexual online advertisement attributed a higher degree of responsibility of rape to the victim than to the rapist and that participants who perceived the suggestive ad ‘highly sexual’ tended to assign disproportionate attribution assessment that is unfavorable to the victim. Findings from this study imply that typical suggestive online advertisements found easily on news web sites can influence news readers’ perceptions of the cause of important social issues and events.

Most Common Document Word Stems:

onlin (148), news (142), advertis (122), effect (111), sexual (84), ad (81), rape (75), suggest (74), percept (71), victim (66), attribut (54), particip (52), reader (50), femal (46), subject (37), studi (37), m (36), stori (34), 2 (33), signific (32), research (31),
Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669843_index.html
Direct Link:
HTML Code:

MLA Citation:

Kim, Jinyoung. "The Cognitive Effects of Online Advertisement on Online News Perception: Readers’ Causal Attribution of Responsibility for Sexual Assault" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669843_index.html>

APA Citation:

Kim, J. , 2013-08-08 "The Cognitive Effects of Online Advertisement on Online News Perception: Readers’ Causal Attribution of Responsibility for Sexual Assault" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669843_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Despite a fast-growing number of online advertisements on every corner of news web pages, little research has been done to how cognitive interferences aroused by online advertisements may influence readers’ perception of news stories. This study explored the effects of sexually suggestive presentation in online advertisement on readers’ perception of sexual violence coverage. Results showed that participants who were exposed to sexual online advertisement attributed a higher degree of responsibility of rape to the victim than to the rapist and that participants who perceived the suggestive ad ‘highly sexual’ tended to assign disproportionate attribution assessment that is unfavorable to the victim. Findings from this study imply that typical suggestive online advertisements found easily on news web sites can influence news readers’ perceptions of the cause of important social issues and events.


Similar Titles:
The Reader’s Willingness to Comment on Online News Articles: A Study of the Individual’s Behavioral Responses in light of Media Effects Theories and Online News

Effects of Online Mammography News Commentary: Comment Characteristics Shape Reader Risk Perceptions


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.