Citation

Emerging Mobile Media Platform: Exploring Consumer Perception and Use of Tablets for Media Content

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Abstract:

This exploratory study utilizes a self-recorded video diary methodology to assess actual tablet users’ entertainment or informational media consumption experiences. It seeks to address: how users use tablets to consume media content traditionally distributed on other platforms; users’ perceptions on tablets’ relative benefits, accessibility, compatibility, usefulness, ease of use, and fun; tablet substitutability and complementarity among other media devices; and what adoption factors are most important to tablet users.

Most Common Document Word Stems:

tablet (178), media (134), use (106), particip (78), platform (71), devic (60), content (55), video (52), consumpt (50), mobil (47), technolog (47), user (47), studi (45), emerg (39), 2012 (37), consum (33), research (31), adopt (29), substitut (25), usag (25), perceiv (25),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669848_index.html
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MLA Citation:

Chan-Olmsted, Sylvia. and Shay, Ronen. "Emerging Mobile Media Platform: Exploring Consumer Perception and Use of Tablets for Media Content" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669848_index.html>

APA Citation:

Chan-Olmsted, S. and Shay, R. , 2013-08-08 "Emerging Mobile Media Platform: Exploring Consumer Perception and Use of Tablets for Media Content" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669848_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This exploratory study utilizes a self-recorded video diary methodology to assess actual tablet users’ entertainment or informational media consumption experiences. It seeks to address: how users use tablets to consume media content traditionally distributed on other platforms; users’ perceptions on tablets’ relative benefits, accessibility, compatibility, usefulness, ease of use, and fun; tablet substitutability and complementarity among other media devices; and what adoption factors are most important to tablet users.


Similar Titles:
News Consumption Across Platforms: Exploring Media Complementarity and Media Substitution on the Local Level

Critical Participation in Literacy Research through New and Emerging Technologies: A Study of Web Seminars and Global Engagement


 
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