Citation

Practicing promotion: A case study of a professional athlete’s Twitter use

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This case study focuses on NFL star Darrelle Revis’ use of Twitter. Revis mainly devoted tweets to interacting with fans, friends and other athletes and to promoting his brand and that of his main sponsor, Nike. While this study extends the definition of what constitutes a promotional tweet, it also suggests that professional athletes may be overlooking Twitter’s value as a way to bypass traditional sports media for the purposes of sharing information.

Most Common Document Word Stems:

twitter (76), sport (66), promot (61), revi (60), athlet (58), media (45), use (38), tweet (37), follow (34), 2011 (29), practic (28), social (25), fan (25), profession (23), studi (22), inform (22), celebr (21), 2010 (18), journalist (18), nike (17), new (16),
Convention
Convention is an application service for managing large or small academic conferences, annual meetings, and other types of events!
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669876_index.html
Direct Link:
HTML Code:

MLA Citation:

Genovese, Jason. "Practicing promotion: A case study of a professional athlete’s Twitter use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669876_index.html>

APA Citation:

Genovese, J. , 2013-08-08 "Practicing promotion: A case study of a professional athlete’s Twitter use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669876_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This case study focuses on NFL star Darrelle Revis’ use of Twitter. Revis mainly devoted tweets to interacting with fans, friends and other athletes and to promoting his brand and that of his main sponsor, Nike. While this study extends the definition of what constitutes a promotional tweet, it also suggests that professional athletes may be overlooking Twitter’s value as a way to bypass traditional sports media for the purposes of sharing information.


Similar Titles:
“It’s like a bar journalists hang out at:” Social Media’s erosion of walls between journalists and their Twitter followers

Framing #October: Depictions of Social Dissent and Sports Celebration in St. Louis News Media Tweets


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.