Citation

Big Bird, Binders, and Bayonets: The Persuasive Power of Social Media Visual Narratives in the 2012 Presidential Campaign

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

In 2012, a Web-empowered community interrogated U.S. presidential campaign messaging and articulated responses through visual imagery that spread throughout the Internet and into major media outlets. This study analyzes how Internet memes appropriated candidates’ brand narratives, first using Fantasy Theme Analysis to examine the Obama and Romney Twitter and Facebook images during the most heated period of campaigning, and then applying Durand’s rhetorical matrix to the most popular candidate images and citizen-generated memes.

Most Common Document Word Stems:

campaign (90), visual (76), media (72), social (72), imag (70), romney (68), polit (68), 2012 (67), brand (59), obama (57), candid (54), big (54), meme (52), bird (52), page (50), communic (48), figur (47), bayonet (43), debat (41), binder (41), duffi (40),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p669977_index.html
Direct Link:
HTML Code:

MLA Citation:

Page, Janis Teruggi. and Duffy, Margaret. "Big Bird, Binders, and Bayonets: The Persuasive Power of Social Media Visual Narratives in the 2012 Presidential Campaign" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p669977_index.html>

APA Citation:

Page, J. and Duffy, M. , 2013-08-08 "Big Bird, Binders, and Bayonets: The Persuasive Power of Social Media Visual Narratives in the 2012 Presidential Campaign" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p669977_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In 2012, a Web-empowered community interrogated U.S. presidential campaign messaging and articulated responses through visual imagery that spread throughout the Internet and into major media outlets. This study analyzes how Internet memes appropriated candidates’ brand narratives, first using Fantasy Theme Analysis to examine the Obama and Romney Twitter and Facebook images during the most heated period of campaigning, and then applying Durand’s rhetorical matrix to the most popular candidate images and citizen-generated memes.


Similar Titles:
New Media and Political Communication; The Differences Between Websites and Social Media Networks as Tools in 2012 U.S. Senate Campaigns

Social Media and Presidential Campaign: A Content Analysis of 2012 Presidential Candidates’ Use of Facebook Public Pages

New Media and Political Communication; The Differences Between Websites and Social Media Networks as Tools in 2012 U.S. Senate Campaigns


 
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