Citation

Idiosyncratic responses: The relationship between framing, topic and how readers respond to online health articles

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Abstract:

Health scholars have given some attention to the role of framing in health news coverage and how certain framing elements may affect the way readers respond. Results have shown an inconsistent relationship at best—sometimes readers respond to the frames the way researchers expect and sometimes they do not. This study focused on one key variable—the topic of health news coverage—and its possible association with the ways readers responds online. Using a content analysis of three major US newspapers’ online health content and attached reader responses, the findings here suggest that certain health topics may be idiosyncratic with the ways readers respond. Regardless of how they were framed, readers responded to articles dealing with well-being with gainful and episodic comments, and were less likely to respond episodically to coverage of politics and government in health. They also responded less thematically to research and breakthrough content and more thematically to issues of mental health. Implications for health communication and media scholarship and practice as well as future research are discussed.

Most Common Document Word Stems:

health (201), frame (102), topic (81), news (72), reader (67), comment (64), respons (60), issu (49), communic (46), journal (41), articl (40), public (37), studi (35), idiosyncrat (34), media (31), research (31), 2011 (31), individu (31), themat (28), onlin (28), journalist (28),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670017_index.html
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MLA Citation:

Suran, Melissa., Holton, Avery. and Coleman, Renita. "Idiosyncratic responses: The relationship between framing, topic and how readers respond to online health articles" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670017_index.html>

APA Citation:

Suran, M. , Holton, A. and Coleman, R. , 2013-08-08 "Idiosyncratic responses: The relationship between framing, topic and how readers respond to online health articles" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670017_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Health scholars have given some attention to the role of framing in health news coverage and how certain framing elements may affect the way readers respond. Results have shown an inconsistent relationship at best—sometimes readers respond to the frames the way researchers expect and sometimes they do not. This study focused on one key variable—the topic of health news coverage—and its possible association with the ways readers responds online. Using a content analysis of three major US newspapers’ online health content and attached reader responses, the findings here suggest that certain health topics may be idiosyncratic with the ways readers respond. Regardless of how they were framed, readers responded to articles dealing with well-being with gainful and episodic comments, and were less likely to respond episodically to coverage of politics and government in health. They also responded less thematically to research and breakthrough content and more thematically to issues of mental health. Implications for health communication and media scholarship and practice as well as future research are discussed.


Similar Titles:
The Reader’s Willingness to Comment on Online News Articles: A Study of the Individual’s Behavioral Responses in light of Media Effects Theories and Online News

The Framing of Online Commenting: Commenting Effects on Audiences’ Perceptions of a Public Health Issue in the Context of Social Media


 
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