Citation

The New Face of Political Engagement? : Factors influencing political activity of users on social networking sites

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Abstract:

This paper examines the factors that influence political activity of individuals on social networking sites (SNS). Political activity is defined as ‘liking’ a political comment or post of another user, posting a political update or status, responding to another user’s post or comment and ‘friending’ or following individuals with similar political views. Data from a subsample of a 2012 Pew survey about Americans' Internet use is analyzed. The analysis shows that frequency of use, perceptions of importance of SNS in politics, ideological extremity and offline discussions positively influence political activity on these sites. On the other hand, exposure to dissimilar views has a negative effect. The regression model consisting of the above mentioned variables explain a total of 45.2% of the variance in political activity on SNS. The implications of this study are discussed and future research directions are suggested.
Keywords: political activity, online participation, social networking sites, social media, Facebook, digital media

Most Common Document Word Stems:

polit (219), sns (104), activ (68), particip (56), social (48), network (46), discuss (41), user (37), individu (35), variabl (34), view (34), use (33), import (30), site (29), communic (29), 1 (28), onlin (28), engag (25), studi (21), research (20), 2011 (19),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p670115_index.html
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MLA Citation:

Dasgupta, Priyanka., Chi, Jianxing. and Li, Jinhui. "The New Face of Political Engagement? : Factors influencing political activity of users on social networking sites" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670115_index.html>

APA Citation:

Dasgupta, P. , Chi, J. and Li, J. , 2013-08-08 "The New Face of Political Engagement? : Factors influencing political activity of users on social networking sites" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670115_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This paper examines the factors that influence political activity of individuals on social networking sites (SNS). Political activity is defined as ‘liking’ a political comment or post of another user, posting a political update or status, responding to another user’s post or comment and ‘friending’ or following individuals with similar political views. Data from a subsample of a 2012 Pew survey about Americans' Internet use is analyzed. The analysis shows that frequency of use, perceptions of importance of SNS in politics, ideological extremity and offline discussions positively influence political activity on these sites. On the other hand, exposure to dissimilar views has a negative effect. The regression model consisting of the above mentioned variables explain a total of 45.2% of the variance in political activity on SNS. The implications of this study are discussed and future research directions are suggested.
Keywords: political activity, online participation, social networking sites, social media, Facebook, digital media


Similar Titles:
Political Disagreement and Ambivalence in New Information Environment: Exploring Conditional Indirect Effects of Partisan News Site Use and Discussion Network Heterogeneity on Social Network Sites on Political Participation


 
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