Citation

Engaging the Online Audience: Web News Appearance, Nature and Value

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

As news organizations increasingly rely on the Internet for disseminating content, understanding how best to package that content rises in importance. This study attempts to isolate the qualities of effective online news reports through an experiment that tests the impact of three different online news formats upon a set of dependent variables identified in prior research. Building upon previous research, three different presentations were created for two different news stories: a text-only version, a version with the same text plus subheads and photos, and a version with the same text plus subheads and video. Results included strong relationships among perceived appearance, perceived cognitive impact, and perceived value of the story. Time spent viewing a story was strongly correlated with recall, but there was no relationship between the format of the story and the subjective evaluations or recall. Some suggestions for packaging and presenting news in online formats are presented.

Most Common Document Word Stems:

stori (145), news (102), recal (49), valu (46), appear (46), studi (44), perceiv (43), time (41), onlin (37), web (36), content (34), format (34), text (33), video (32), natur (28), version (27), spent (24), impact (23), journal (22), import (21), view (21),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670176_index.html
Direct Link:
HTML Code:

MLA Citation:

Guerrazzi, Diane., Grant, August. and Wilkinson, Jeffrey. "Engaging the Online Audience: Web News Appearance, Nature and Value" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670176_index.html>

APA Citation:

Guerrazzi, D. , Grant, A. and Wilkinson, J. , 2013-08-08 "Engaging the Online Audience: Web News Appearance, Nature and Value" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670176_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: As news organizations increasingly rely on the Internet for disseminating content, understanding how best to package that content rises in importance. This study attempts to isolate the qualities of effective online news reports through an experiment that tests the impact of three different online news formats upon a set of dependent variables identified in prior research. Building upon previous research, three different presentations were created for two different news stories: a text-only version, a version with the same text plus subheads and photos, and a version with the same text plus subheads and video. Results included strong relationships among perceived appearance, perceived cognitive impact, and perceived value of the story. Time spent viewing a story was strongly correlated with recall, but there was no relationship between the format of the story and the subjective evaluations or recall. Some suggestions for packaging and presenting news in online formats are presented.


Similar Titles:
The Effects of Video Formats in Online News: A Study of Recall and Stickiness

Features, Blogs and User-Generated Content Might Not Save Journalism: Evidence From a Comparative Study of the Supply and Demand of Online News

Journalism in Times of Cost-Cutting and Web 2.0: A Study on the Impact of Marketing and Digitization on Sourcing Practices and Editorial Content


 
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