Citation

Product Placement Advertising & Consumer Socialization: How are Emerging Adults Influenced by Parents, Peers, and Media?

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The use of product placement as a form of advertising has become increasingly popular; yet there is little research examining the process. This study uses the theory of consumer socialization to evaluate the processes that influence product placement attitudes and behaviors. An online survey of emerging adults (18-25 years old) was used to examine the influence of socialization agents (peers, parents, and media). The findings indicate a complex relationship between socialization agents and product placement.

Most Common Document Word Stems:

product (197), influenc (187), placement (170), social (151), brand (86), behavior (82), advertis (79), media (79), consum (77), attitud (77), inform (72), agent (68), peer (66), normat (66), parent (64), seek (64), p (55), item (53), studi (44), adult (43), use (42),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670198_index.html
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MLA Citation:

Craig, Clay. and Bichard, Shannon. "Product Placement Advertising & Consumer Socialization: How are Emerging Adults Influenced by Parents, Peers, and Media?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670198_index.html>

APA Citation:

Craig, C. and Bichard, S. , 2013-08-08 "Product Placement Advertising & Consumer Socialization: How are Emerging Adults Influenced by Parents, Peers, and Media?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670198_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The use of product placement as a form of advertising has become increasingly popular; yet there is little research examining the process. This study uses the theory of consumer socialization to evaluate the processes that influence product placement attitudes and behaviors. An online survey of emerging adults (18-25 years old) was used to examine the influence of socialization agents (peers, parents, and media). The findings indicate a complex relationship between socialization agents and product placement.


Similar Titles:
The Power of Social Media Influencers: A Study of the Use of Influencers by Brands to Communicate With Adolescent Consumers


 
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