Citation

From Thinking to Doing: Effects of Social Norms on Ethical Behavior in Journalism

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Abstract:

Journalists have been shown to be highly capable of making good moral decisions (Wilkins & Coleman, 2005), but they do not always act as ethically as they are capable of. In other words, there is a gap between thinking ethically and acting ethically. Using the Reasoned Action Model (Fishbein & Ajzen, 2009), this study explores the reason for this gap and tests the proposition that social norms can help predict whether journalists will behave ethically or not. That is, social pressure to do what others think we should do, or what we think others actually are doing, can help explain why journalists act ethically or not.

It found that descriptive norms were highly predictive of ethical behavior – journalists who thought that others were acting ethically on certain journalistic dilemmas were indeed more likely to act ethically themselves. It also found that injunctive norms were highly predictive of unethical behavior – that is, journalists who thought others approved of certain unethical behaviors were more likely to act unethically themselves. In addition, descriptive norms accounted for more of the variance in journalists’ ethical behavior than did injunctive norms.

Most Common Document Word Stems:

behavior (187), norm (108), ethic (99), journalist (78), moral (64), social (56), studi (53), journal (46), injunct (45), descript (45), intent (39), predict (37), news (35), uneth (34), influenc (33), use (29), reason (27), 1 (27), theori (25), 3 (25), e.g (25),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670324_index.html
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MLA Citation:

Lee, Angela., Coleman, Renita. and Molyneux, Logan. "From Thinking to Doing: Effects of Social Norms on Ethical Behavior in Journalism" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670324_index.html>

APA Citation:

Lee, A. , Coleman, R. and Molyneux, L. , 2013-08-08 "From Thinking to Doing: Effects of Social Norms on Ethical Behavior in Journalism" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670324_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Journalists have been shown to be highly capable of making good moral decisions (Wilkins & Coleman, 2005), but they do not always act as ethically as they are capable of. In other words, there is a gap between thinking ethically and acting ethically. Using the Reasoned Action Model (Fishbein & Ajzen, 2009), this study explores the reason for this gap and tests the proposition that social norms can help predict whether journalists will behave ethically or not. That is, social pressure to do what others think we should do, or what we think others actually are doing, can help explain why journalists act ethically or not.

It found that descriptive norms were highly predictive of ethical behavior – journalists who thought that others were acting ethically on certain journalistic dilemmas were indeed more likely to act ethically themselves. It also found that injunctive norms were highly predictive of unethical behavior – that is, journalists who thought others approved of certain unethical behaviors were more likely to act unethically themselves. In addition, descriptive norms accounted for more of the variance in journalists’ ethical behavior than did injunctive norms.


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