Citation

Shifting, broadening, and diversifying: How gay pride organizations are shaping a uniquely 21st century mission

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study explores how gay pride organizations in ten major U.S. cities execute events that host collectively four million attendees annually. Gay pride’s mission has shifted in the last four-plus decades. Today’s pride organizations require yearlong strategic program planning and outreach. Moreover, they must establish relationships with—and facilitate an intricate community dialog among—a variety of new, diverse stakeholders. The findings reinforce how relationship management and stakeholder theory can inform best public relations practice.

Most Common Document Word Stems:

organ (152), pride (123), communiti (98), stakehold (86), public (73), relationship (72), lgbt (66), relat (55), gay (52), event (49), must (44), broaden (44), shift (42), particip (37), mission (36), citi (36), manag (35), diversifi (32), plan (26), theori (26), director (25),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670336_index.html
Direct Link:
HTML Code:

MLA Citation:

Mundy, Dean. "Shifting, broadening, and diversifying: How gay pride organizations are shaping a uniquely 21st century mission" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p670336_index.html>

APA Citation:

Mundy, D. , 2013-08-08 "Shifting, broadening, and diversifying: How gay pride organizations are shaping a uniquely 21st century mission" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p670336_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study explores how gay pride organizations in ten major U.S. cities execute events that host collectively four million attendees annually. Gay pride’s mission has shifted in the last four-plus decades. Today’s pride organizations require yearlong strategic program planning and outreach. Moreover, they must establish relationships with—and facilitate an intricate community dialog among—a variety of new, diverse stakeholders. The findings reinforce how relationship management and stakeholder theory can inform best public relations practice.


Similar Titles:
Multistakeholder Network and Stakeholder Relationship Management: Reconsidering Power in Public Relations Relationships


 
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