Citation

Combining the Situational Theory of Publics and Theory of Reasoned Action to Explore Nonprofit Support: A Replication

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Through replication with a nationally-based respondent pool (N=1,539) and extension of programmatic research aimed at understanding the intersection of the situational theory of publics and theory of reasoned action, this study provides early empirical support for a possible Theory of Situational Support with a new criterion variable. By combining variables from both theories, predictive power of the model is improved when measured in the context of nonprofit fundraising events. Theoretical and practical implications are discussed.

Most Common Document Word Stems:

theori (177), communic (107), nonprofit (96), behavior (91), variabl (89), support (88), research (87), event (80), public (74), studi (64), inform (64), situat (61), particip (58), intent (56), combin (54), fundrais (51), p (50), explor (49), 1 (47), replic (47), relat (47),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670397_index.html
Direct Link:
HTML Code:

MLA Citation:

McKeever, Brooke W.., Pressgrove, Geah. and Zheng, Yue. "Combining the Situational Theory of Publics and Theory of Reasoned Action to Explore Nonprofit Support: A Replication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p670397_index.html>

APA Citation:

McKeever, B. , Pressgrove, G. and Zheng, Y. , 2013-08-08 "Combining the Situational Theory of Publics and Theory of Reasoned Action to Explore Nonprofit Support: A Replication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p670397_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Through replication with a nationally-based respondent pool (N=1,539) and extension of programmatic research aimed at understanding the intersection of the situational theory of publics and theory of reasoned action, this study provides early empirical support for a possible Theory of Situational Support with a new criterion variable. By combining variables from both theories, predictive power of the model is improved when measured in the context of nonprofit fundraising events. Theoretical and practical implications are discussed.


Similar Titles:
Public Engagement in Supportive Communication Behaviors: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management


 
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