Citation

Media Modality Effects on Perceptions of China: A Study of Text and Video Frames

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

The present paper describes an experiment that compared the strength of negative framing effects in text and video on people’s perceptions of China. Controlling for avidity for following international political news, results suggest that audience’s nationality moderate the effects of modalities on audience’s perceptions of China. For Chinese audience, video news increases their negative perceptions of China, while for non-Chinese audience, textual news elicits more negative perceptions of China.

Most Common Document Word Stems:

china (138), frame (104), effect (94), percept (93), modal (87), chines (66), news (66), media (64), video (62), peopl (59), countri (58), negat (43), differ (42), inform (42), process (37), studi (31), communic (31), polit (30), journal (29), particip (29), non (29),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670432_index.html
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MLA Citation:

Li, Ruobing., Bien-Aime, Steve. and Ma, Lian. "Media Modality Effects on Perceptions of China: A Study of Text and Video Frames" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670432_index.html>

APA Citation:

Li, R. , Bien-Aime, S. and Ma, L. , 2013-08-08 "Media Modality Effects on Perceptions of China: A Study of Text and Video Frames" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670432_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The present paper describes an experiment that compared the strength of negative framing effects in text and video on people’s perceptions of China. Controlling for avidity for following international political news, results suggest that audience’s nationality moderate the effects of modalities on audience’s perceptions of China. For Chinese audience, video news increases their negative perceptions of China, while for non-Chinese audience, textual news elicits more negative perceptions of China.


Similar Titles:
Studying Visuals From a Political Communication Perspective: The Framing and Agenda-Setting Effects of News Images.

The Power of the Press: The Effects of Press Frames in Political Campaign News on Media Perceptions

Examining the Effects of Mobile and Social Media News on Political Participation: A Cross-National Analysis of Three Asian Societies Using a Communication Mediation Approach


 
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