Citation

Less is Better? The Impact of Reduced Newspaper Publication Schedule on Advertising Revenue

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Abstract:

To address an ongoing debate regarding the impact of reducing newspaper publication schedules as a cost-saving measure, this study proposed two analytical models and, based on a national survey of 198 U.S. college newspapers, conducted empirical tests to estimate the plausible effect on advertising revenue. Results indicated a substantial loss in both scenarios, which may cause some proponents of a reduced print schedule to pause before implementing such a measure.

Most Common Document Word Stems:

newspap (115), print (103), revenu (94), advertis (89), schedul (79), circul (59), reduc (56), student (51), colleg (47), public (45), 2013 (33), day (33), impact (32), percent (32), model (30), loss (29), less (29), better (27), number (27), 2 (27), week (26),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670512_index.html
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MLA Citation:

Chyi, H. Iris. and Tennant, James Ian. "Less is Better? The Impact of Reduced Newspaper Publication Schedule on Advertising Revenue" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670512_index.html>

APA Citation:

Chyi, H. and Tennant, J. , 2013-08-08 "Less is Better? The Impact of Reduced Newspaper Publication Schedule on Advertising Revenue" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670512_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: To address an ongoing debate regarding the impact of reducing newspaper publication schedules as a cost-saving measure, this study proposed two analytical models and, based on a national survey of 198 U.S. college newspapers, conducted empirical tests to estimate the plausible effect on advertising revenue. Results indicated a substantial loss in both scenarios, which may cause some proponents of a reduced print schedule to pause before implementing such a measure.


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