Citation

Fandom as a form of media enjoyment

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Abstract:

This study investigated whether the engaged, participatory viewing mode characteristic of media fandom as conceptualized by Henry Jenkins (1992) is associated with entertainment gratifications distinctive from those evoked by programs that are viewed more casually. It compared viewers’ enjoyment television programs characterized by these two reception modes. Participants reported higher levels hedonic enjoyment and appreciation for the programs they viewed as fans as opposed to those they watched more casually, and this difference was more pronounced in relation to appreciation. Fan-oriented viewing was associated with both meaningful affect as well as with more negative emotions. Positive emotions did not differ across the two program types. Fan-oriented viewing was also associated with stronger social gratifications and character identification. Implications for research into fandom, for emerging conceptualizations of media enjoyment, and for Self Determination Theory are discussed.

Most Common Document Word Stems:

program (130), enjoy (119), media (88), fan (88), view (58), casual (54), appreci (50), form (50), emot (46), fandom (45), hedon (44), gratif (43), viewer (42), run (34), social (34), one (33), head (33), type (32), associ (32), audienc (32), particip (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p670583_index.html
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MLA Citation:

Hall, Alice. "Fandom as a form of media enjoyment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670583_index.html>

APA Citation:

Hall, A. , 2013-08-08 "Fandom as a form of media enjoyment" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670583_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study investigated whether the engaged, participatory viewing mode characteristic of media fandom as conceptualized by Henry Jenkins (1992) is associated with entertainment gratifications distinctive from those evoked by programs that are viewed more casually. It compared viewers’ enjoyment television programs characterized by these two reception modes. Participants reported higher levels hedonic enjoyment and appreciation for the programs they viewed as fans as opposed to those they watched more casually, and this difference was more pronounced in relation to appreciation. Fan-oriented viewing was associated with both meaningful affect as well as with more negative emotions. Positive emotions did not differ across the two program types. Fan-oriented viewing was also associated with stronger social gratifications and character identification. Implications for research into fandom, for emerging conceptualizations of media enjoyment, and for Self Determination Theory are discussed.


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