Citation

How People Read Controversial News: Findings from an Eyetracking Study Exploring the Effects of Reader Bias

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This exploratory study utilizes eyetracking to examine how an individual’s bias about news topics influences their news reading behavior. As previous studies do not discuss behavioral responses as a result of perceived bias, this study investigated the influence of perceived bias on reading patterns by measuring 1) eye movements and 2) pupil size when reading online news articles containing perspectives they agree or disagree with. Findings suggest consistent trends, which call for further studies.

Most Common Document Word Stems:

news (138), studi (124), eyetrack (92), topic (69), particip (68), pro (66), articl (66), reader (66), con (66), onlin (65), read (63), bias (57), lookzon (52), media (48), content (47), marriag (43), attent (43), differ (42), 2 (42), stori (41), 1 (40),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670762_index.html
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MLA Citation:

Oh, Soo-Kwang. "How People Read Controversial News: Findings from an Eyetracking Study Exploring the Effects of Reader Bias" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p670762_index.html>

APA Citation:

Oh, S. , 2013-08-08 "How People Read Controversial News: Findings from an Eyetracking Study Exploring the Effects of Reader Bias" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p670762_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This exploratory study utilizes eyetracking to examine how an individual’s bias about news topics influences their news reading behavior. As previous studies do not discuss behavioral responses as a result of perceived bias, this study investigated the influence of perceived bias on reading patterns by measuring 1) eye movements and 2) pupil size when reading online news articles containing perspectives they agree or disagree with. Findings suggest consistent trends, which call for further studies.


Similar Titles:
The Reader’s Willingness to Comment on Online News Articles: A Study of the Individual’s Behavioral Responses in light of Media Effects Theories and Online News

Netizens’ Evaluations of Corporate Social Responsibility: Content Analysis of CSR News Stories and Online Readers’ Comments

EyeTracking the News: The Report of EyeTrack 07A Study of Print and Online Reading


 
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