Citation

Exploring Podcast Use Intent: Theory of Planned Behavior and Social Network Communication

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Abstract:

This study incorporated perceived descriptive norm and social-network communication to the framework of the theory of planned behavior to predict podcast-use intent. An online survey was conducted with 396 college students. Results show that social network communication, descriptive norm, injunctive norm and attitude-related-to-podcasting technology significantly predicted podcast-use intent. Perceived behavioral control over podcasting adoption was not a significant predictor of podcast-use intent. Implications for theory building and future research directions are discussed.

Most Common Document Word Stems:

norm (152), behavior (114), social (104), podcast (103), use (90), intent (69), perceiv (66), communic (63), descript (59), adopt (55), network (54), injunct (51), ict (46), relat (44), studi (38), attitud (37), control (37), individu (36), p (33), posit (33), technolog (33),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670763_index.html
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MLA Citation:

Mou, Yi. and Lin, Carolyn. "Exploring Podcast Use Intent: Theory of Planned Behavior and Social Network Communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670763_index.html>

APA Citation:

Mou, Y. and Lin, C. , 2013-08-08 "Exploring Podcast Use Intent: Theory of Planned Behavior and Social Network Communication" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670763_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study incorporated perceived descriptive norm and social-network communication to the framework of the theory of planned behavior to predict podcast-use intent. An online survey was conducted with 396 college students. Results show that social network communication, descriptive norm, injunctive norm and attitude-related-to-podcasting technology significantly predicted podcast-use intent. Perceived behavioral control over podcasting adoption was not a significant predictor of podcast-use intent. Implications for theory building and future research directions are discussed.


Similar Titles:
Online Social Support, Attitude, Social Norms, and Perceived Behavioral Control Associations With Individual’s Healthy Eating Behavior Intentions


 
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