Citation

How do individuals develop attitude extremity in the new media environment? The interplay between the Internet, schemas, and information seeking

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Abstract:

Analyzing data from a nationally-representative online survey, this study explored the role of the Internet and schemas in seeking out information and forming individuals’ attitude toward nanotechnology. More specifically, we examined the interplay between the Internet, schemas, information seeking and their impact on attitude formation toward the issue. The results in the study showed that individuals rely on their schemas in order to seek out information for nanotechnology, and the Internet played a large role in promoting information seeking. More importantly, individuals who select schema-congruent information are more likely than those who select schema-incongruent information to have more extreme in their attitudes toward nanotechnology. This study also found that greater attitude extremity produced attitude polarization toward nanotechnology. Implications of these findings as they pertain to public understanding of science in democratic society are discussed in greater detail.

Most Common Document Word Stems:

inform (134), schema (117), attitud (97), nanotechnolog (88), select (55), media (54), individu (52), seek (51), extrem (49), toward (45), peopl (43), use (42), scienc (36), support (35), internet (32), exposur (32), issu (30), new (30), like (28), block (27), r (26),
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Name: Association for Education in Journalism and Mass Communication
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http://www.aejmc.org


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URL: http://citation.allacademic.com/meta/p670787_index.html
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MLA Citation:

Choi, Doo-Hun., Cacciatore, Michael., Xenos, Michael., Scheufele, Dietram., Brossard, Dominique. and Corley, Elizabeth. "How do individuals develop attitude extremity in the new media environment? The interplay between the Internet, schemas, and information seeking" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670787_index.html>

APA Citation:

Choi, D. , Cacciatore, M. , Xenos, M. , Scheufele, D. , Brossard, D. and Corley, E. , 2013-08-08 "How do individuals develop attitude extremity in the new media environment? The interplay between the Internet, schemas, and information seeking" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670787_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Analyzing data from a nationally-representative online survey, this study explored the role of the Internet and schemas in seeking out information and forming individuals’ attitude toward nanotechnology. More specifically, we examined the interplay between the Internet, schemas, information seeking and their impact on attitude formation toward the issue. The results in the study showed that individuals rely on their schemas in order to seek out information for nanotechnology, and the Internet played a large role in promoting information seeking. More importantly, individuals who select schema-congruent information are more likely than those who select schema-incongruent information to have more extreme in their attitudes toward nanotechnology. This study also found that greater attitude extremity produced attitude polarization toward nanotechnology. Implications of these findings as they pertain to public understanding of science in democratic society are discussed in greater detail.


Similar Titles:
Mass Media Exposure, Trust, Social Networks, and Online Health Information Seeking Among Internet Users

The Effects of Media Selection and Issue Controversy on Audience Media Experiences, Information-Seeking Behavior, and Consent Toward Social Issues


 
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