Citation

Alcohol, Sex, ‘n’ Text Messaging: Effects of Pro-Alcohol and Anti-Alcohol Display Ads on Evaluations of Texts From Last Night Facebook Updates and Drinking Intentions

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

An experiment (N = 413) investigated the effects of Facebook status updates paired with display ads on evaluations, viral behavioral intentions, and intentions to consume alcohol. Participants saw status updates, both alcohol- and sex-related, posted on the Facebook page of Texts From Last Night (TFLN) paired with display ads that either featured an alcohol brand, an anti-binge drinking PSA, or a local bank. Findings showed that participants rated status updates and display ads variably as a function of the display ad type. Additionally, intentions to consume alcohol were significantly predicted by viral behavioral intentions toward status updates and display ads, and varied as a function of the combination of status update type and display ad type. Findings are discussed in relation to the effect of alcohol marketing via social media.

Most Common Document Word Stems:

alcohol (219), ad (168), drink (132), messag (126), behavior (111), display (109), intent (96), updat (82), status (79), social (62), advertis (61), bing (57), particip (51), attitud (49), studi (49), relat (47), effect (46), toward (41), anti (41), p (41), type (38),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670800_index.html
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HTML Code:

MLA Citation:

Alhabash, Saleem., Oh, Hyun Jung., Yang, Jing. and Cole, Richard T.. "Alcohol, Sex, ‘n’ Text Messaging: Effects of Pro-Alcohol and Anti-Alcohol Display Ads on Evaluations of Texts From Last Night Facebook Updates and Drinking Intentions" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670800_index.html>

APA Citation:

Alhabash, S. , Oh, H. , Yang, J. and Cole, R. , 2013-08-08 "Alcohol, Sex, ‘n’ Text Messaging: Effects of Pro-Alcohol and Anti-Alcohol Display Ads on Evaluations of Texts From Last Night Facebook Updates and Drinking Intentions" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670800_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: An experiment (N = 413) investigated the effects of Facebook status updates paired with display ads on evaluations, viral behavioral intentions, and intentions to consume alcohol. Participants saw status updates, both alcohol- and sex-related, posted on the Facebook page of Texts From Last Night (TFLN) paired with display ads that either featured an alcohol brand, an anti-binge drinking PSA, or a local bank. Findings showed that participants rated status updates and display ads variably as a function of the display ad type. Additionally, intentions to consume alcohol were significantly predicted by viral behavioral intentions toward status updates and display ads, and varied as a function of the combination of status update type and display ad type. Findings are discussed in relation to the effect of alcohol marketing via social media.


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