Citation

How public relations practitioners initiate relationships with journalists

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study examines the media relations’ strategies of public relations practitioners: how PR practitioners initiate relationships with journalists, particularly surrounding the practice of “pitching,” and the sources from which they learned their strategies. We used a thematic analysis of 167 in-depth interviews students did with experienced PR practitioners. This study offers rich findings on the media relations strategies of practitioners and the sources thereof, topics overlooked in previous research, theory, and practice.

Most Common Document Word Stems:

practition (148), journalist (122), relat (108), relationship (76), pitch (76), public (74), one (61), media (56), pr (49), learn (47), inform (47), strategi (46), said (45), interviewe (42), sourc (39), skill (38), work (32), practic (29), report (26), use (26), experi (26),
Convention
All Academic Convention can solve the abstract management needs for any association's annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670858_index.html
Direct Link:
HTML Code:

MLA Citation:

Lee, Sun Young. "How public relations practitioners initiate relationships with journalists" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670858_index.html>

APA Citation:

Lee, S. , 2013-08-08 "How public relations practitioners initiate relationships with journalists" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670858_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines the media relations’ strategies of public relations practitioners: how PR practitioners initiate relationships with journalists, particularly surrounding the practice of “pitching,” and the sources from which they learned their strategies. We used a thematic analysis of 167 in-depth interviews students did with experienced PR practitioners. This study offers rich findings on the media relations strategies of practitioners and the sources thereof, topics overlooked in previous research, theory, and practice.


Similar Titles:
Information Flow and Leadership Challenges: A Global Study on Effective Responsive Strategies in Public Relations Practice


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.