Citation

New Media, New Guideline?

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study examines the possible advertising regulatory issues surrounding DTC advertising of prescription drugs by analyzing NOVs and warning letters sent to pharmaceutical companies in the past five years, with particular attention to online media promotion. The study found that the fair balance issue is a concern for online pharmaceutical promotions of prescription drugs. In addition, the research shows that new alleged violation categories were added due to the advent of new media.

Most Common Document Word Stems:

drug (160), inform (131), fda (124), advertis (98), media (92), new (81), dtc (79), alleg (71), prescript (66), consum (63), letter (60), onlin (58), risk (57), violat (53), guidelin (46), id (45), promot (45), websit (39), studi (38), pharmaceut (35), warn (35),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670868_index.html
Direct Link:
HTML Code:

MLA Citation:

Kim, Hyosun. "New Media, New Guideline?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p670868_index.html>

APA Citation:

Kim, H. , 2013-08-08 "New Media, New Guideline?" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p670868_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examines the possible advertising regulatory issues surrounding DTC advertising of prescription drugs by analyzing NOVs and warning letters sent to pharmaceutical companies in the past five years, with particular attention to online media promotion. The study found that the fair balance issue is a concern for online pharmaceutical promotions of prescription drugs. In addition, the research shows that new alleged violation categories were added due to the advent of new media.


Similar Titles:
Promoting I-Safety: The Effects of Consumer Information and Privacy Seals on Risk Assessment and Online Privacy Behavior

The Impact of Online Brand Community Type on Consumer’s Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social Networking Websites

Risk Information and Message Attributes of Direct-to-Consumer Prescription Drug Advertisements on Television


 
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