Citation

Developing and Validating Publics’ Information Transmitting Model as an Outcome of Relationship Management in Public Relations

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Abstract:

The purpose of this study was to develop a multi-dimensional model of publics’ information transmitting. Relevant literature in public relations, public communication, marketing communication, and interpersonal communication were reviewed. This paper then composed a six dimensional public’s information transmitting behavior (ITB) model according to the three criteria—activeness, valence, and expressivity. Six dimensions were as follows: ‘Praise-Leading’, ‘Praise-Following’, ‘Scolding-Leading’, ‘Scolding-Following’, ‘Avoiding’, and ‘No-commenting’ The result supported that the 18-item ITB model of six dimensions was significantly reliable and valid as we expected. The theoretical and practical implications of the findings were discussed.

Most Common Document Word Stems:

public (204), inform (131), behavior (98), communic (72), organ (63), opr (50), studi (48), relat (47), negat (42), express (41), grunig (40), itb (40), activ (40), follow (37), item (37), posit (37), 1 (34), prais (34), model (34), 30 (33), valid (33),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670938_index.html
Direct Link:
HTML Code:

MLA Citation:

Moon, Bitt. and Rhee, Yunna. "Developing and Validating Publics’ Information Transmitting Model as an Outcome of Relationship Management in Public Relations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670938_index.html>

APA Citation:

Moon, B. and Rhee, Y. , 2013-08-08 "Developing and Validating Publics’ Information Transmitting Model as an Outcome of Relationship Management in Public Relations" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670938_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: The purpose of this study was to develop a multi-dimensional model of publics’ information transmitting. Relevant literature in public relations, public communication, marketing communication, and interpersonal communication were reviewed. This paper then composed a six dimensional public’s information transmitting behavior (ITB) model according to the three criteria—activeness, valence, and expressivity. Six dimensions were as follows: ‘Praise-Leading’, ‘Praise-Following’, ‘Scolding-Leading’, ‘Scolding-Following’, ‘Avoiding’, and ‘No-commenting’ The result supported that the 18-item ITB model of six dimensions was significantly reliable and valid as we expected. The theoretical and practical implications of the findings were discussed.


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