Citation

Political Consumption as Civic, Cooperative, and Contrived: Implications for Social Marketing

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

A series of three studies demonstrate the factor structure and reliability (Study 1), convergent and discriminant validity (Study 2), and predictive validity (Study 3) of a scale measuring value-expressive, social-identification, and social-adjustive attitudes toward political consumption. The third study demonstrates the importance of fit between a strategic message appeal and individuals’ underlying attitude functions in the context of a fictitious student campaign to reduce bottled water consumption on campus. Theoretical and marketing implications are discussed.

Most Common Document Word Stems:

social (169), polit (142), attitud (134), valu (89), consumer (85), measur (82), self (79), express (79), function (76), identif (74), subscal (67), adjust (65), item (60), m (58), value-express (55), social-adjust (55), scale (53), civic (52), factor (52), social-identif (49), particip (48),
Convention
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p670979_index.html
Direct Link:
HTML Code:

MLA Citation:

Gotlieb, Melissa R.. "Political Consumption as Civic, Cooperative, and Contrived: Implications for Social Marketing" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p670979_index.html>

APA Citation:

Gotlieb, M. , 2013-08-08 "Political Consumption as Civic, Cooperative, and Contrived: Implications for Social Marketing" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p670979_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: A series of three studies demonstrate the factor structure and reliability (Study 1), convergent and discriminant validity (Study 2), and predictive validity (Study 3) of a scale measuring value-expressive, social-identification, and social-adjustive attitudes toward political consumption. The third study demonstrates the importance of fit between a strategic message appeal and individuals’ underlying attitude functions in the context of a fictitious student campaign to reduce bottled water consumption on campus. Theoretical and marketing implications are discussed.


Similar Titles:
Peacebuilding values and intergroup contact: Promoting youth social and political civic participation in Northern Ireland


 
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