Citation

Whiteness Theory in Advertising: Racial Beliefs and Attitudes toward Ads

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

We argue that ethnic identity and color blind racism exist across audiences, and examine those constructs as they relate to model race and attitudes towards advertisements received by white and non-white audiences. Although ethnic identity and color bind racism were present in both audiences, we did not find significant relationships between race indices and attitudes toward ads. We did find color blind racism was significantly related to black audiences receiving an ad with a black model.

Most Common Document Word Stems:

white (255), racial (112), ethnic (111), ad (103), attitud (93), advertis (88), toward (73), race (72), ident (71), model (65), non (62), audienc (61), research (60), measur (58), color (57), racism (56), non-whit (56), theori (55), blind (50), featur (49), group (46),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671026_index.html
Direct Link:
HTML Code:

MLA Citation:

Morris, Angelica. and Kahlor, Lee Ann. "Whiteness Theory in Advertising: Racial Beliefs and Attitudes toward Ads" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671026_index.html>

APA Citation:

Morris, A. and Kahlor, L. , 2013-08-08 "Whiteness Theory in Advertising: Racial Beliefs and Attitudes toward Ads" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671026_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: We argue that ethnic identity and color blind racism exist across audiences, and examine those constructs as they relate to model race and attitudes towards advertisements received by white and non-white audiences. Although ethnic identity and color bind racism were present in both audiences, we did not find significant relationships between race indices and attitudes toward ads. We did find color blind racism was significantly related to black audiences receiving an ad with a black model.


Similar Titles:
Psychologists’ Ethnic Identity, Color-Blind Racial Attitudes and Multicultural Competencies

New Racisms Require New Theories: The Implications of a Color-Blind Perspective on Race Research


 
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