Citation

Can Extroversion and Gender Make a Difference? The Effects of HCI and CMC Interactivity.

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Abstract:

Based on the difference in interactants, interactivity is broken down into two types: human computer interaction (HCI) and computer-mediated communication (CMC) interactivity. We tested HCI and CMC Interactivity effects with extroversion and gender as two moderators in the context of a movie site. A four-condition (i.e., HCI, CMC, HCI+CMC, and control condition), between-subjects experiment (N = 99) was conducted. HCI interactivity was operationalized by offering hyperlinks on the interface, whereas CMC interactivity was operationalized by providing comment function. Results showed that extroversion significantly influenced the effects of interactivity on web attitude. Gender was also found to moderate the effects of interactivity on user engagement. Moreover, the analysis yielded a three-way interaction between gender, extroversion, and interactivity on perceived interactivity. For example, when comment function was offered, for female users, the more extroverted they are, the higher level of interactivity they will perceive; yet for male users, the more extroverted they are, the lower level of interactivity they will perceive. The theoretical and practical implications are discussed.

Most Common Document Word Stems:

interact (255), user (147), effect (106), cmc (89), extrovers (83), hci (81), gender (78), perceiv (64), differ (60), attitud (55), condit (53), engag (50), websit (48), studi (39), doi (38), sundar (38), site (37), level (35), particip (35), p (34), communic (34),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671056_index.html
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MLA Citation:

Huang, Yan., Ye, Zhiyao. and Johnson, Ariel. "Can Extroversion and Gender Make a Difference? The Effects of HCI and CMC Interactivity." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671056_index.html>

APA Citation:

Huang, Y. , Ye, Z. and Johnson, A. , 2013-08-08 "Can Extroversion and Gender Make a Difference? The Effects of HCI and CMC Interactivity." Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671056_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Based on the difference in interactants, interactivity is broken down into two types: human computer interaction (HCI) and computer-mediated communication (CMC) interactivity. We tested HCI and CMC Interactivity effects with extroversion and gender as two moderators in the context of a movie site. A four-condition (i.e., HCI, CMC, HCI+CMC, and control condition), between-subjects experiment (N = 99) was conducted. HCI interactivity was operationalized by offering hyperlinks on the interface, whereas CMC interactivity was operationalized by providing comment function. Results showed that extroversion significantly influenced the effects of interactivity on web attitude. Gender was also found to moderate the effects of interactivity on user engagement. Moreover, the analysis yielded a three-way interaction between gender, extroversion, and interactivity on perceived interactivity. For example, when comment function was offered, for female users, the more extroverted they are, the higher level of interactivity they will perceive; yet for male users, the more extroverted they are, the lower level of interactivity they will perceive. The theoretical and practical implications are discussed.


Similar Titles:
Experiencing Cultural Differences in Computer-Mediated Communication: A Phenomenological Study of Students’ Online Interactions

Gender Differences in Perceived Happiness and Well-Being of Individuals Who Engage in Contemptuous Communication

Effects of Interactivity on Attitude Formation on Political Websites: A Path Analysis of the Mediation Effect of Perceived Interactivity


 
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