Citation

Can't Live Without it: A Qualitative Investigation into the Uses & Gratifications that Drive U.S. College Studentl Smartphone Use

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This study seeks to contribute to the uses and gratifications literature by focusing on US college students and their use of smartphones in the belief that a thorough understanding of the gratifications sought will provide guidance to advertisers regarding the relative levels of involvement associated with each function. Specifically, the study employs qualitative research to investigate how and why college student use their smartphone functions and provides a preliminary typology of those uses and gratifications for further, empirical validation. The study indicated that the most commonly used smartphone functions are text messaging, voice calling,email,clock, calendar, and apps for social media and other entertainment, information, and helpful uses. Use of the smartphone functions is driven by five areas of gratifications sought: Connectedness, Relationship Strengthening, Self-Esteem, Escape/Boredom Relief, and Mood Elevation.

Most Common Document Word Stems:

use (96), gratif (52), particip (48), smartphon (46), media (38), app (36), phone (35), provid (32), mobil (32), research (31), function (30), text (27), young (24), inform (23), call (22), need (20), social (19), studi (18), messag (18), email (17), m (17),
Convention
Need a solution for abstract management? All Academic can help! Contact us today to find out how our system can help your annual meeting.
Submission - Custom fields, multiple submission types, tracks, audio visual, multiple upload formats, automatic conversion to pdf.Review - Peer Review, Bulk reviewer assignment, bulk emails, ranking, z-score statistics, and multiple worksheets!
Reports - Many standard and custom reports generated while you wait. Print programs with participant indexes, event grids, and more!Scheduling - Flexible and convenient grid scheduling within rooms and buildings. Conflict checking and advanced filtering.
Communication - Bulk email tools to help your administrators send reminders and responses. Use form letters, a message center, and much more!Management - Search tools, duplicate people management, editing tools, submission transfers, many tools to manage a variety of conference management headaches!
Click here for more information.

Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671114_index.html
Direct Link:
HTML Code:

MLA Citation:

Logan, Kelty. "Can't Live Without it: A Qualitative Investigation into the Uses & Gratifications that Drive U.S. College Studentl Smartphone Use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671114_index.html>

APA Citation:

Logan, K. , 2013-08-08 "Can't Live Without it: A Qualitative Investigation into the Uses & Gratifications that Drive U.S. College Studentl Smartphone Use" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671114_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study seeks to contribute to the uses and gratifications literature by focusing on US college students and their use of smartphones in the belief that a thorough understanding of the gratifications sought will provide guidance to advertisers regarding the relative levels of involvement associated with each function. Specifically, the study employs qualitative research to investigate how and why college student use their smartphone functions and provides a preliminary typology of those uses and gratifications for further, empirical validation. The study indicated that the most commonly used smartphone functions are text messaging, voice calling,email,clock, calendar, and apps for social media and other entertainment, information, and helpful uses. Use of the smartphone functions is driven by five areas of gratifications sought: Connectedness, Relationship Strengthening, Self-Esteem, Escape/Boredom Relief, and Mood Elevation.


Similar Titles:
Sequential Organisation of Text Messages and Mobile Phone Calls in Interconnected Communication Sequences

Mobile phones and participation: An exploration of mobile social media versus mobile social networking


 
All Academic, Inc. is your premier source for research and conference management. Visit our website, www.allacademic.com, to see how we can help you today.