Citation

Does Culture Matter in Sport? The Moderating Role of Cultural Identity in Self-Expressive Identification and Sport Engagement

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

This research examines and extends the literature of sport fandom and self-expressive identification with cultural identity among Asian sports fans. Study 1 tested the moderating role of cultural identity between player identification and team identification. Study 2 examined sports fans’ perception of sponsor-player fit and positive brand outcomes. The synthesis of both studies contributes to establishing the "fan psychology" of Asian sports consumers who identify with Asian athletes and its impact on their buying behavior.

Most Common Document Word Stems:

sport (255), fan (153), identif (151), cultur (148), player (143), team (112), sponsor (98), brand (90), ident (77), sponsorship (52), moder (47), studi (45), role (42), 1 (41), high (38), m (37), toward (33), posit (32), social (32), respons (31), p (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671120_index.html
Direct Link:
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MLA Citation:

Chen, Kuan-Ju. and Phua, Joe. "Does Culture Matter in Sport? The Moderating Role of Cultural Identity in Self-Expressive Identification and Sport Engagement" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671120_index.html>

APA Citation:

Chen, K. and Phua, J. , 2013-08-08 "Does Culture Matter in Sport? The Moderating Role of Cultural Identity in Self-Expressive Identification and Sport Engagement" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671120_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This research examines and extends the literature of sport fandom and self-expressive identification with cultural identity among Asian sports fans. Study 1 tested the moderating role of cultural identity between player identification and team identification. Study 2 examined sports fans’ perception of sponsor-player fit and positive brand outcomes. The synthesis of both studies contributes to establishing the "fan psychology" of Asian sports consumers who identify with Asian athletes and its impact on their buying behavior.


Similar Titles:
Brand Sponsorship of Sport Officiating Technology: Effects of Social Identity and Schadenfreude on Attitude toward Sponsoring Brand


 
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