Citation

BP’s Reputation Repair Strategies during the Gulf Oil Spill

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Abstract:

On April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. Analysis of 1,161 BP tweets during the crisis response reflected unexpected reputation repair strategies and responsibility attribution. Situational Crisis Communication Theory suggests that after an accident, PR messages typically reflect low responsibility attribution. Although the official investigation initially did not suggest a preventable crisis, 90% of BP’s tweets reflected high responsibility.

Most Common Document Word Stems:

crisi (211), bp (184), tweet (144), oil (120), respons (120), spill (112), reput (58), manag (56), strategi (54), includ (54), repair (53), phase (49), gulf (49), 2010 (47), communic (46), reflect (41), public (41), media (39), use (34), appear (32), twitter (32),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671156_index.html
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MLA Citation:

Jordan, Lindsay. and Swain, Kristen. "BP’s Reputation Repair Strategies during the Gulf Oil Spill" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671156_index.html>

APA Citation:

Jordan, L. and Swain, K. , 2013-08-08 "BP’s Reputation Repair Strategies during the Gulf Oil Spill" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671156_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: On April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. Analysis of 1,161 BP tweets during the crisis response reflected unexpected reputation repair strategies and responsibility attribution. Situational Crisis Communication Theory suggests that after an accident, PR messages typically reflect low responsibility attribution. Although the official investigation initially did not suggest a preventable crisis, 90% of BP’s tweets reflected high responsibility.


Similar Titles:
Crisis Communicative Strategies, Organization Ownership Type, Confidence in Organization and Media Image Coverage: An Investigation of Infant Milk Powder Product Safety Crisis Management in Mainland China

Effects of Crisis Response Strategies on Publics’ Postcrisis Attitude Based on Individuals’ Prior Attitudes: Applying Social Judgment Theory to Crisis Communication Management


 
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