Citation

Mobile Applications and Advertising: Scan vs. Shazam

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Abstract:

Building from the Technology Acceptance Model, this exploratory study sought to determine smartphone users’ acceptance of advertising intermediaries Scan and Shazam. Three focus groups, consisting of 18 to 24 year-old daily smartphone application users, were conducted to assess the acceptance of Scan and Shazam based on perceived usefulness and perceived ease of use. Results indicated that Scan and Shazam were easy to use, but each application’s usefulness in regards to advertising was not as clear.

Most Common Document Word Stems:

use (153), advertis (140), applic (131), mobil (120), scan (102), code (98), particip (98), qr (93), shazam (85), 2012 (45), studi (44), perceiv (41), user (41), would (39), retriev (38), app (38), smartphon (38), inform (32), one (31), consum (29), product (29),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671157_index.html
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MLA Citation:

Block, Brittney. "Mobile Applications and Advertising: Scan vs. Shazam" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671157_index.html>

APA Citation:

Block, B. , 2013-08-08 "Mobile Applications and Advertising: Scan vs. Shazam" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671157_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Building from the Technology Acceptance Model, this exploratory study sought to determine smartphone users’ acceptance of advertising intermediaries Scan and Shazam. Three focus groups, consisting of 18 to 24 year-old daily smartphone application users, were conducted to assess the acceptance of Scan and Shazam based on perceived usefulness and perceived ease of use. Results indicated that Scan and Shazam were easy to use, but each application’s usefulness in regards to advertising was not as clear.


Similar Titles:
Examining Perceived Value of Location-Based Mobile Advertising Applications Among Taiwanese Smartphone Users


 
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