Citation

A Tale of Many Tweets: How Stakeholders Respond to Nonprofit Organizations’ Tweets

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

While the characteristics of nonprofits’ Twitter use are relatively well documented, researchers have confirmed a lack of academic study into types of Twitter practices that are most effective for nonprofits. Existing studies focus on how organizations use Twitter, not on how publics respond. As a result, it is not known which types of tweets elicit greater engagement from stakeholders. In this paper I examine what types of tweets produce more engagement by nonprofits’ publics.

Most Common Document Word Stems:

tweet (255), engag (124), variabl (122), nonprofit (121), retweet (118), organ (109), n/a (101), favorit (96), twitter (91), y/n (89), convers (85), frequenc (79), negat (78), df (75), stakehold (70), posit (69), test (69), yes (61), public (60), use (59), messag (58),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671191_index.html
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MLA Citation:

Guidry, Jeanine. "A Tale of Many Tweets: How Stakeholders Respond to Nonprofit Organizations’ Tweets" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671191_index.html>

APA Citation:

Guidry, J. , 2013-08-08 "A Tale of Many Tweets: How Stakeholders Respond to Nonprofit Organizations’ Tweets" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671191_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: While the characteristics of nonprofits’ Twitter use are relatively well documented, researchers have confirmed a lack of academic study into types of Twitter practices that are most effective for nonprofits. Existing studies focus on how organizations use Twitter, not on how publics respond. As a result, it is not known which types of tweets elicit greater engagement from stakeholders. In this paper I examine what types of tweets produce more engagement by nonprofits’ publics.


Similar Titles:
Testing for Invariant Causal Structure of Organization-Public Relationships and Organizational Reputation: Multiple-Group Analyses of Profit and Nonprofit Organizations

From Perception to Engagement: Mediation Effect of Interactivity on Organization-Public Relationships Outcomes and Stakeholders’ Online Behaviors

Engaging Stakeholders via Twitter: A Content Analysis of Nonprofit Organizations’ Tweets


 
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