Citation

A Comparative Study: Hollywood and Korean Sequel Films’ Performance in Korea

Abstract | Word Stems | Keywords | Association | Citation | Similar Titles



Abstract:

Despite the economic and cultural importance, the film industry is notorious for its high risk. To cope with high risk, film studios often make sequels of highly successful films. Also, while in most countries domestic films’ share is decreasing under the strong influence of Hollywood films, South Korea is one of the few countries where domestic films are preferred over Hollywood films. Noting most studies examined determinants for films’ success focused on the U.S., this paper analyzed all Hollywood and domestic films released from 2003 to 2007 in Korea to investigate what types of films were successful. Sequel films attracted more viewers than non-sequels, and newly named sequels attracted even more viewers than numbered sequels. Also, Korean domestic films attracted more viewers than Hollywood films, perhaps due to the improvement in Korean films’ quality, Hollywood studios’ inexperienced local marketing in Korea, illegal downloading of Hollywood films, and Screen Quota.

Most Common Document Word Stems:

film (255), sequel (195), korean (146), hollywood (110), perform (85), viewer (83), market (79), number (73), korea (71), 2003 (70), industri (59), domest (55), countri (55), screen (51), kim (50), variabl (47), appear (47), studi (46), 2007 (45), releas (43), also (41),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671310_index.html
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MLA Citation:

Kim, Dam Hee. "A Comparative Study: Hollywood and Korean Sequel Films’ Performance in Korea" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-30 <http://citation.allacademic.com/meta/p671310_index.html>

APA Citation:

Kim, D. , 2013-08-08 "A Comparative Study: Hollywood and Korean Sequel Films’ Performance in Korea" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <APPLICATION/PDF>. 2018-08-30 from http://citation.allacademic.com/meta/p671310_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: Despite the economic and cultural importance, the film industry is notorious for its high risk. To cope with high risk, film studios often make sequels of highly successful films. Also, while in most countries domestic films’ share is decreasing under the strong influence of Hollywood films, South Korea is one of the few countries where domestic films are preferred over Hollywood films. Noting most studies examined determinants for films’ success focused on the U.S., this paper analyzed all Hollywood and domestic films released from 2003 to 2007 in Korea to investigate what types of films were successful. Sequel films attracted more viewers than non-sequels, and newly named sequels attracted even more viewers than numbered sequels. Also, Korean domestic films attracted more viewers than Hollywood films, perhaps due to the improvement in Korean films’ quality, Hollywood studios’ inexperienced local marketing in Korea, illegal downloading of Hollywood films, and Screen Quota.


Similar Titles:
An Economic Analysis of Protective Film Policies: A Case Study of the Korean Screen Quota System

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An exploratory analysis of classroom task-structure relationship of high performing Asian countries: A comparative study using TIMSS 2007

Brand Extension Strategies in the Film Industry: Factors behind Financial Performance of Adaptations and Sequels


 
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