Citation

Manifestation of Stakeholder Model of Communitarian Ethics in the U.S. Newspapers: An Examination of Ethical Concerns in the Promotion of Public Health

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Abstract:

This study examined some of the major communitarian ethical concerns in lifestyle health campaigns as reported in the newspapers by assessing the extent to which the news-reporting manifested the communitarian ethical qualities in such health campaigns. This study also examined the relationship between media’s attributing responsibility (individual and systemic responsibility message attributes) with the communitarian ethical qualities of such lifestyle campaigns as reported in the news media. For this purpose, the study drew on a quantitative content analysis of the U.S. newspapers (2007-2012) that had “lifestyle” “health”, “campaign”, “prevention”, and “promotion” as the key terms. Drawing on an original data set of news reports (N= 59), the study found that the individual responsibility message attribute had a negative correlation with the four qualities of communitarian ethical approach, meaning –the lifestyle campaigns that held only the individuals as responsible for the cause of the health and lifestyle related problems –scored low. However, the message with systemic frame/attributes had a positive correlation with the four qualities of communitarian ethical qualities, meaning –the lifestyle campaigns that held the external factors, such as –environment, social system, government and the role of other stakeholders as responsible for the cause of the health and lifestyle related problems –scored high in terms of communitarian ethical qualities. The study found that the newspaper samples typically discussed how the multitudes of complex factors beyond individual responsibility/control contributed to the lifestyle related health concerns.

Most Common Document Word Stems:

campaign (181), health (156), ethic (144), lifestyl (108), qualiti (88), individu (77), public (73), communitarian (73), concern (70), respons (69), messag (56), promot (56), approach (45), communic (45), relat (41), news (39), stakehold (36), p (35), report (35), social (31), attribut (31),
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Association:
Name: Association for Education in Journalism and Mass Communication
URL:
http://www.aejmc.org


Citation:
URL: http://citation.allacademic.com/meta/p671401_index.html
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MLA Citation:

Pokhrel, Lok. "Manifestation of Stakeholder Model of Communitarian Ethics in the U.S. Newspapers: An Examination of Ethical Concerns in the Promotion of Public Health" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC, Aug 08, 2013 <Not Available>. 2018-08-29 <http://citation.allacademic.com/meta/p671401_index.html>

APA Citation:

Pokhrel, L. , 2013-08-08 "Manifestation of Stakeholder Model of Communitarian Ethics in the U.S. Newspapers: An Examination of Ethical Concerns in the Promotion of Public Health" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Renaissance Hotel, Washington DC Online <PDF>. 2018-08-29 from http://citation.allacademic.com/meta/p671401_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: This study examined some of the major communitarian ethical concerns in lifestyle health campaigns as reported in the newspapers by assessing the extent to which the news-reporting manifested the communitarian ethical qualities in such health campaigns. This study also examined the relationship between media’s attributing responsibility (individual and systemic responsibility message attributes) with the communitarian ethical qualities of such lifestyle campaigns as reported in the news media. For this purpose, the study drew on a quantitative content analysis of the U.S. newspapers (2007-2012) that had “lifestyle” “health”, “campaign”, “prevention”, and “promotion” as the key terms. Drawing on an original data set of news reports (N= 59), the study found that the individual responsibility message attribute had a negative correlation with the four qualities of communitarian ethical approach, meaning –the lifestyle campaigns that held only the individuals as responsible for the cause of the health and lifestyle related problems –scored low. However, the message with systemic frame/attributes had a positive correlation with the four qualities of communitarian ethical qualities, meaning –the lifestyle campaigns that held the external factors, such as –environment, social system, government and the role of other stakeholders as responsible for the cause of the health and lifestyle related problems –scored high in terms of communitarian ethical qualities. The study found that the newspaper samples typically discussed how the multitudes of complex factors beyond individual responsibility/control contributed to the lifestyle related health concerns.


Similar Titles:
Stakeholder Responses Toward Fast Food Chains’ CSR: Public Health-Related Versus Generic Social Issue-Related CSR Initiatives

Message Strategies Used by Public Communication Campaigns Addressing Social Determinants of Health and Health Disparities: An Exploratory Study

Impact of an Integrated Public Health Communication Campaign on Awareness, Preparedness and Behaviors Related to Maternal and Neonatal Health


 
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