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Barriers to “Regionalizing” India in Media and Cultural Studies: The Resilience of Linguistic and Cultural Hegemony

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Abstract:

For the most part, despite a few exceptions to the rule, Bollywood, Hindi-language television serials, and English-language traditional and new media artifacts dominate research and teaching agendas on India in the fields of media and cultural studies. No doubt, India's robust regional/vernacular linguistic and media cultures get cited repeatedly in various books and articles that refute simplistic models of Western or English-language imperialism stamping out this nation's vibrant cultural diversity, but the content, tone, texture, audiences, and the cultural politics of India’s vernacular media have yet to receive serious long-term scrutiny or significant attention. What are the barriers that hinder academic research on India's diverse regional media cultures? Touching on a range of issues and concerns, including a deficit of language skills, rural-urban divides, institutional elitism and cultural hegemony, differences in disciplinary expectations of graduate training, and wariness towards area studies approaches, this presentation will explore the challenges and possibilities for “regionalizing” India in media and cultural studies research.

Radhika Parameswaran is Professor in the School of Journalism at Indiana University, Bloomington. Her research interests focus on feminist cultural studies, globalization and postcolonial theory, qualitative research methods, and South Asia. Her publications include an edited Wiley-Blackwell encyclopedia volume on global audience studies, two monographs, over 20 articles in leading media and communication journals, and 13 book chapters.
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Association:
Name: International Communication Association 64th Annual Conference
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http://www.icahdq.org


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URL: http://citation.allacademic.com/meta/p710677_index.html
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MLA Citation:

Parameswaran, Radhika. "Barriers to “Regionalizing” India in Media and Cultural Studies: The Resilience of Linguistic and Cultural Hegemony" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-09-06 <http://citation.allacademic.com/meta/p710677_index.html>

APA Citation:

Parameswaran, R. E. "Barriers to “Regionalizing” India in Media and Cultural Studies: The Resilience of Linguistic and Cultural Hegemony" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington <Not Available>. 2018-09-06 from http://citation.allacademic.com/meta/p710677_index.html

Publication Type: Session Paper
Abstract: For the most part, despite a few exceptions to the rule, Bollywood, Hindi-language television serials, and English-language traditional and new media artifacts dominate research and teaching agendas on India in the fields of media and cultural studies. No doubt, India's robust regional/vernacular linguistic and media cultures get cited repeatedly in various books and articles that refute simplistic models of Western or English-language imperialism stamping out this nation's vibrant cultural diversity, but the content, tone, texture, audiences, and the cultural politics of India’s vernacular media have yet to receive serious long-term scrutiny or significant attention. What are the barriers that hinder academic research on India's diverse regional media cultures? Touching on a range of issues and concerns, including a deficit of language skills, rural-urban divides, institutional elitism and cultural hegemony, differences in disciplinary expectations of graduate training, and wariness towards area studies approaches, this presentation will explore the challenges and possibilities for “regionalizing” India in media and cultural studies research.

Radhika Parameswaran is Professor in the School of Journalism at Indiana University, Bloomington. Her research interests focus on feminist cultural studies, globalization and postcolonial theory, qualitative research methods, and South Asia. Her publications include an edited Wiley-Blackwell encyclopedia volume on global audience studies, two monographs, over 20 articles in leading media and communication journals, and 13 book chapters.


 
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