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Exemplars, Anecdotes, or Narratives? A Meta-Analysis of Narrativity in Exemplification Research and Narrative Persuasion

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Abstract:

In exemplification research, the stimuli labeled as exemplars vary greatly across studies - ranging from a simple quote to a full-fledged story. Conversely, labels such as testimonial, anecdote or narrative are often used interchangeably. In narrative persuasion, we find similarly diverse operationalizations of what counts as a story. In this study, we conduct a meta-analysis of research in exemplification and narrative persuasion. The stimulus texts are re-analyzed according to their narrative elements that indicate a text’s “narrativity” (the degree of narrative richness). For example, narrativity is increased with the detail of the situation described in the text, the density of events and actions, the degree of experientiality (feelings, motivations, thoughts of characters), the concreteness of character information (name, sociodemographics) or the mode (distance and focalisation). The narrativity determined in the content analysis is then related to effect sizes found in the studies. Implications for conceptualizing “narrative” in media effects research are discussed.
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Association:
Name: International Communication Association 64th Annual Conference
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p712862_index.html
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MLA Citation:

Bilandzic, Helena., Dahlstrom, Michael., Busselle, Rick. and Wagner, Anna. "Exemplars, Anecdotes, or Narratives? A Meta-Analysis of Narrativity in Exemplification Research and Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-09-05 <http://citation.allacademic.com/meta/p712862_index.html>

APA Citation:

Bilandzic, H. , Dahlstrom, M. F., Busselle, R. W. and Wagner, A. "Exemplars, Anecdotes, or Narratives? A Meta-Analysis of Narrativity in Exemplification Research and Narrative Persuasion" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington <Not Available>. 2018-09-05 from http://citation.allacademic.com/meta/p712862_index.html

Publication Type: Session Paper
Abstract: In exemplification research, the stimuli labeled as exemplars vary greatly across studies - ranging from a simple quote to a full-fledged story. Conversely, labels such as testimonial, anecdote or narrative are often used interchangeably. In narrative persuasion, we find similarly diverse operationalizations of what counts as a story. In this study, we conduct a meta-analysis of research in exemplification and narrative persuasion. The stimulus texts are re-analyzed according to their narrative elements that indicate a text’s “narrativity” (the degree of narrative richness). For example, narrativity is increased with the detail of the situation described in the text, the density of events and actions, the degree of experientiality (feelings, motivations, thoughts of characters), the concreteness of character information (name, sociodemographics) or the mode (distance and focalisation). The narrativity determined in the content analysis is then related to effect sizes found in the studies. Implications for conceptualizing “narrative” in media effects research are discussed.


 
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