Citation

Exploring the Influence of Personalized Health Narratives in Social Media: The Influence of Health Information Presentation and Communication Modality on Users’ Information Processing and Outcomes

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Abstract:

Despite evidence that social media play a significant role in shaping online users’ health, few studies have explored the influence of health narrative discourse in social media platforms. In an effort to deepen our understanding of the boundary conditions of narrative persuasion in a variety of communication modalities, this study employed a 2 (health information: non-narrative versus narrative) x 2 (modality: Twitter versus Facebook) factorial design to explore the impact of using narratives on information processing and health outcomes. Results suggest that modality, but not necessarily the presence of health narratives, influenced systematic processing and health information recall. Exposure to non-narrative health information enhanced source identification and message processing (which in turn predicted health beliefs and behavioral intentions). Findings suggest that exposure to health narratives in social media may weaken involvement with health information as a function of users’ perceptions about the appropriateness of communication modality for sharing health information.
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Association:
Name: International Communication Association 64th Annual Conference
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http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p712865_index.html
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MLA Citation:

Quintero Johnson, Jessie. and Yilmaz, Gamze. "Exploring the Influence of Personalized Health Narratives in Social Media: The Influence of Health Information Presentation and Communication Modality on Users’ Information Processing and Outcomes" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, <Not Available>. 2018-09-06 <http://citation.allacademic.com/meta/p712865_index.html>

APA Citation:

Quintero Johnson, J. M. and Yilmaz, G. "Exploring the Influence of Personalized Health Narratives in Social Media: The Influence of Health Information Presentation and Communication Modality on Users’ Information Processing and Outcomes" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington <Not Available>. 2018-09-06 from http://citation.allacademic.com/meta/p712865_index.html

Publication Type: Session Paper
Abstract: Despite evidence that social media play a significant role in shaping online users’ health, few studies have explored the influence of health narrative discourse in social media platforms. In an effort to deepen our understanding of the boundary conditions of narrative persuasion in a variety of communication modalities, this study employed a 2 (health information: non-narrative versus narrative) x 2 (modality: Twitter versus Facebook) factorial design to explore the impact of using narratives on information processing and health outcomes. Results suggest that modality, but not necessarily the presence of health narratives, influenced systematic processing and health information recall. Exposure to non-narrative health information enhanced source identification and message processing (which in turn predicted health beliefs and behavioral intentions). Findings suggest that exposure to health narratives in social media may weaken involvement with health information as a function of users’ perceptions about the appropriateness of communication modality for sharing health information.


 
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