Citation

Far From the Public Relations Good Life: Small, Community-Based Nonprofits and Local Community Stakeholders

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Abstract:

In-depth interviews with leaders (n=10) of small, community-based non-profit organizations (NPOs) reveal that significant human and financial resource constraints on public relations plague these NPOs. Although existing models offer rich strategies for formalizing public relations, the NPO leaders expressed an inability to accomplish any meaningful public relations efforts beyond interpersonal connections, especially with their local communities. Stakeholder theory and public relations’ models are explored and public relations opportunities are identified for academic researchers, PR professional associations, and local community foundations to help small, community-based NPOs build broader, more effective, strategic connections and relationships with their communities.

Most Common Document Word Stems:

public (140), relat (140), npos (117), stakehold (92), director (75), communiti (71), communic (71), manag (70), organ (53), relationship (48), base (41), small (41), strateg (35), community-bas (35), nonprofit (34), npo (34), call (31), staff (31), effect (31), research (30), one (28),
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Association:
Name: International Communication Association 64th Annual Conference
URL:
http://www.icahdq.org


Citation:
URL: http://citation.allacademic.com/meta/p716216_index.html
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MLA Citation:

Matuszak, Steve. "Far From the Public Relations Good Life: Small, Community-Based Nonprofits and Local Community Stakeholders" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington, May 21, 2014 <Not Available>. 2014-12-10 <http://citation.allacademic.com/meta/p716216_index.html>

APA Citation:

Matuszak, S. , 2014-05-21 "Far From the Public Relations Good Life: Small, Community-Based Nonprofits and Local Community Stakeholders" Paper presented at the annual meeting of the International Communication Association 64th Annual Conference, Seattle Sheraton Hotel, Seattle, Washington Online <APPLICATION/PDF>. 2014-12-10 from http://citation.allacademic.com/meta/p716216_index.html

Publication Type: Conference Paper/Unpublished Manuscript
Review Method: Peer Reviewed
Abstract: In-depth interviews with leaders (n=10) of small, community-based non-profit organizations (NPOs) reveal that significant human and financial resource constraints on public relations plague these NPOs. Although existing models offer rich strategies for formalizing public relations, the NPO leaders expressed an inability to accomplish any meaningful public relations efforts beyond interpersonal connections, especially with their local communities. Stakeholder theory and public relations’ models are explored and public relations opportunities are identified for academic researchers, PR professional associations, and local community foundations to help small, community-based NPOs build broader, more effective, strategic connections and relationships with their communities.


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